# INNOVATIVE

> INNOVATIVE is a privately held creative marketing agency with broadcast production roots. It combines strategy, design, video, live events, content marketing, and custom websites for sports organizations, businesses, and nonprofits. Founded in 1993, it is based in Indianapolis and also lists a Detroit office.

- **Founded:** 1993
- **Headquarters:** Indianapolis, United States
- **Products:** Creative & Design, Video & Photography, Content Marketing, Events & Presentations, Digital Marketing
- **Notable:** Produced creative assets and helped direct the inaugural 2025 NWSL awards show and ESPN2 broadcast., Supported the 2024 NBA All-Star Tip-Off with scripting, video, directing, and talent management., StayINBiz case study reports more than $200 million in PPP loans and 60.7 million impressions; these are agency-reported campaign-associated outcomes.

## Products & services

- **Creative & Design** — Brand strategy, visual identity, campaign concepts, copywriting, and graphic design.
- **Video & Photography** — Scripting, filming, photography, editing, post-production, and motion graphics.
- **Content Marketing** — Content strategy and creation for distribution across multiple channels.
- **Events & Presentations** — Live and hybrid production, stage direction, presentation design, and talent coordination.
- **Digital Marketing** — Custom WordPress websites, website strategy, search optimization, and analytics.

## Achievements

- Produced creative assets and helped direct the inaugural 2025 NWSL awards show and ESPN2 broadcast.
- Supported the 2024 NBA All-Star Tip-Off with scripting, video, directing, and talent management.
- StayINBiz case study reports more than $200 million in PPP loans and 60.7 million impressions; these are agency-reported campaign-associated outcomes.
- President and co-owner Conrad Piccirillo is credited with six National Emmy Awards in his official biography.

## Latest updates

- **2026-02** — INNOVATIVE’s public LinkedIn posts describe co-owner Terry Lingner directing NBC Sports coverage at the 2026 Winter Olympics.
- **2025-11** — Supported the inaugural NWSL awards show in San Jose, producing more than 300 custom assets and directing live and broadcast elements.
- **2025-07** — Published an account of helping bring Good Morning America to Indianapolis for WNBA All-Star.

## Links

- Website: https://innovativei.com/
- LinkedIn: https://www.linkedin.com/company/innovative/
- Twitter/X: https://twitter.com/insidethei
- Instagram: https://www.instagram.com/insidethei/
- Facebook: https://www.facebook.com/insidethei/

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Profile page: https://yespress.io/innovative
Published by YesPress — https://yespress.io
Last updated: 2026-10-24