# INNOCEAN USA

> INNOCEAN USA is a Huntington Beach-based full-service advertising and brand-growth agency best known as Hyundai and Genesis's longtime U.S. creative partner. It now applies its automotive-scale mix of strategy, creative, media, data, social, CRM, digital production and experiential work to clients including El Pollo Loco, Wienerschnitzel, SeaWorld, Hankook Tire, TaylorMade and Hoag. Its recent work shows a deliberate expansion beyond the auto category, while its 2026 Ad Age A-List Top 10 recognition signals that the broader market has noticed.

- **Founded:** 2009
- **Headquarters:** Huntington Beach, United States
- **Products:** Integrated brand campaigns, Media planning and buying, Digital, social and CRM, Experiential and brand activation, Analytics and business intelligence
- **Notable:** Entered the Ad Age A-List Top 10 in 2026, the first such placement highlighted by the company., Wienerschnitzel's 'We Do Delicious' work was associated with 25% year-over-year same-store sales growth, a 21.1% transaction increase despite closed dining rooms and 86 consecutive weeks of same-store sales gains., Invisible Flags generated more than 10 million impressions, raised awareness by 38% and was associated with Pride-flag-ban reversals in four states; it won the Shorty Award for LGBTQ Community Engagement.

## Products & services

- **Integrated brand campaigns** — Strategy, creative development, production and cross-channel execution for large consumer brands.
- **Media planning and buying** — Audience planning, investment, programmatic buying and optimization, supported by the wider INNOCEAN Media Group and Canvas Worldwide capabilities.
- **Digital, social and CRM** — Social strategy, community management, creator programs, customer journeys, websites, apps and data-informed customer engagement.
- **Experiential and brand activation** — Live events, sponsorship activations, auto-show experiences and participatory brand installations.
- **Analytics and business intelligence** — Consumer research, segmentation, measurement, predictive analytics and performance optimization.
- **Content and production** — Video, motion, digital content and channel-specific creative production.

## Achievements

- Entered the Ad Age A-List Top 10 in 2026, the first such placement highlighted by the company.
- Wienerschnitzel's 'We Do Delicious' work was associated with 25% year-over-year same-store sales growth, a 21.1% transaction increase despite closed dining rooms and 86 consecutive weeks of same-store sales gains.
- Invisible Flags generated more than 10 million impressions, raised awareness by 38% and was associated with Pride-flag-ban reversals in four states; it won the Shorty Award for LGBTQ Community Engagement.
- The Genesis GV80 Artist Series produced more than 805,000 impressions, over 22,000 positive engagements and 83% net sentiment.
- The IONIQ 5 social extension generated 141,000 organic TikTok views, another 8 million creator-driven impressions, 7,300 new followers and 43,000 profile visits.
- Won a 2019 Internet Advertising Competition award for the first Instagram Stories car configurator for the Genesis G70.
- Its Genesis GV80 'Pull in Imagination' work won a 2026 Gold ADDY for animation, special effects or motion graphics.
- Ranked as the second-largest Southern California advertising agency by the Los Angeles Times industry list.

## Latest updates

- **2026-09** — INNOCEAN USA launched Hyundai Hope on Wheels' national 'Mark of a Warrior' campaign, built from five childhood cancer survivors' self-described warrior identities.
- **2026-03** — INNOCEAN entered the Ad Age A-List Top 10, with the U.S. operation's diversification and growth highlighted by the company.
- **2025-09** — The Genesis GV80 'Pull in Imagination' campaign took the top spot in AdForum's Best Auto Ads of the Month.
- **2025-04** — El Pollo Loco appointed INNOCEAN USA creative agency of record after a formal review.
- **2024-12** — Hyundai and Amazon Autos launched their online vehicle-shopping push with INNOCEAN USA's integrated 'Add to Cart' campaign and Canvas handling media.

## Links

- Website: https://www.innoceanusa.com/
- LinkedIn: https://www.linkedin.com/company/innocean-usa
- Twitter/X: https://twitter.com/INNOCEANUSA
- Instagram: https://www.instagram.com/innoceanusa/
- Facebook: https://www.facebook.com/INNOCEANUSA/

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Profile page: https://yespress.io/innocean-usa
Published by YesPress — https://yespress.io
Last updated: 2026-09-24