# Innervate

> Innervate is the enterprise software company formerly known as RevJet. Its Dynamic Content Orchestration Platform connects customer data, creative production, approvals, delivery and measurement so large marketing teams can personalize and test content across advertising, web, email, social, video and in-store channels without replacing their existing stack.

- **Founded:** 2014
- **Headquarters:** San Carlos, United States
- **Founders:** Mitchell Weisman (Co-founder and CEO), Serge Ioffe (Co-founder and CTO), Craig Zeldin (Co-founder)
- **Products:** Dynamic Content Orchestration Platform, Orora Operating System, AppXchange, Experience Automate, Professional services and enablement
- **Notable:** Raised a $21 million Series A led by Nautic Partners in 2018, bringing disclosed funding at the time to $30 million., OTTO reported a 339% creative boost in a product-count experiment and launched a new campaign in 35 business days without adding staff., Nordstrom reported that a multi-product carousel generated 71.5% more shopping-bag adds than its control in less than one day at 95% confidence.

## Products & services

- **Dynamic Content Orchestration Platform** — Enterprise SaaS for producing, personalizing, delivering, testing and measuring content across advertising and customer-experience channels.
- **Orora Operating System** — The underlying operating layer for apps, data connections, workflows, automation and persistent creative-performance history.
- **AppXchange** — A catalog of more than 60 apps and 100 connectors for linking marketing, data, publishing and workflow tools.
- **Experience Automate** — Low-code business-process automation with tailored interfaces and agents for repetitive content operations.
- **Professional services and enablement** — Onboarding, training, campaign implementation and ongoing support for enterprise teams adopting self-service workflows.

## Achievements

- Raised a $21 million Series A led by Nautic Partners in 2018, bringing disclosed funding at the time to $30 million.
- OTTO reported a 339% creative boost in a product-count experiment and launched a new campaign in 35 business days without adding staff.
- Nordstrom reported that a multi-product carousel generated 71.5% more shopping-bag adds than its control in less than one day at 95% confidence.
- LendingTree reported a 66% lift in an experiment that brought personalized monthly payments into an ad.
- A global ecommerce customer used automated campaigns across 25 markets throughout the year.
- Expanded from an ad-experience platform into dynamic content orchestration and rebranded from RevJet to Innervate in 2023.

## Latest updates

- **2026-08** — Published guidance on mastering the content supply chain, positioning AI as an operational tool for tagging, compliance, trafficking, analysis and optimization rather than only generation.
- **2026-06** — Published an ecommerce case study describing automated, year-round campaigns across 25 markets for a large fashion retailer.
- **2025** — Expanded its product narrative around Experience Automate, low-code interfaces and Co-Pilot Agents for repetitive content-operations work.
- **2023-05** — RevJet relaunched as Innervate to reflect a move from ad-experience optimization to broader dynamic customer-experience and content orchestration.

## Links

- Website: https://www.innervate.com/
- LinkedIn: https://www.linkedin.com/company/innervatecx
- Twitter/X: https://twitter.com/innervatecx
- Facebook: https://www.facebook.com/innervatecx

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Profile page: https://yespress.io/innervate
Published by YesPress — https://yespress.io
Last updated: 2026-09-28