# INNBEAUTY PROJECT

> INNBEAUTY PROJECT is a skincare company founded in 2019 by Alisa Metzger and Jen Shane. It sells clinically tested moisturizers, serums, eye treatments, cleansers, SPF and lip care through its own website and Sephora, positioning multi-ingredient formulas between budget skincare and higher-priced prestige brands.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Alisa Metzger (Co-founder), Jen Shane (Co-founder and Head of Innovation)
- **Products:** Extreme Cream, Extreme Cream Eye, Pro C Serum, Elastic Skin, Extreme Cleanse
- **Notable:** Sephora’s 2024 Breakout Brand, reported by Fashionista., Extreme Cream reported among Sephora’s top five moisturizers in November 2025., Pro C Serum appears in Allure’s 2026 Best of Beauty winners.

## Products & services

- **Extreme Cream** — Refillable moisturizer marketed for visible firming and hydration; full size listed at $50 on October 4, 2026.
- **Extreme Cream Eye** — Refillable eye cream targeting visible wrinkles and puffiness; full size listed at $52.
- **Pro C Serum** — 15% vitamin C serum with ferulic acid and peptides, marketed for uneven tone and dark spots; full size $64.
- **Elastic Skin** — Copper peptide and vegan growth factor serum marketed for firming and plumping; full size $52.
- **Extreme Cleanse** — Milky micellar cleanser for removing makeup, sunscreen and impurities.
- **Bright & Tight** — Eye cream positioned around visible dark circles.
- **Mineral Sun Glow** — Tinted mineral SPF product combining sun protection and a luminous finish.
- **Lip oils** — Colorful lip care that featured in the early assortment; a smaller strategic focus by 2025.
- **Bundles and refills** — Direct website sales include custom bundles, compatible refill pods and subscription options.

## Achievements

- Sephora’s 2024 Breakout Brand, reported by Fashionista.
- Extreme Cream reported among Sephora’s top five moisturizers in November 2025.
- Pro C Serum appears in Allure’s 2026 Best of Beauty winners.
- Jen Shane’s Inc. profile records Female Founders honors in 2025 and 2026.

## Latest updates

- **2026-03** — Pro C Serum was announced for March 3 at Sephora and March 4 on the brand website.
- **2026-09** — Allure included Pro C Serum in its 2026 Best of Beauty winners, published September 17.

## Links

- Website: https://www.innbeautyproject.com/
- LinkedIn: https://www.linkedin.com/company/innbeautyproject
- YouTube: https://www.youtube.com/channel/UCS4z9LegN6Pex90t6J5ftYQ
- Instagram: https://www.instagram.com/innbeautyproject/
- Facebook: https://www.facebook.com/INNBEAUTYPROJECT/
- TikTok: https://www.tiktok.com/@innbeautyproject

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Profile page: https://yespress.io/innbeauty-project
Published by YesPress — https://yespress.io
Last updated: 2026-10-04