# InMarket

> InMarket is an Austin-based marketing technology company that connects advertising exposure to real-world outcomes such as store visits, purchases, incremental sales and return on ad spend. Its platform combines permission-based intent and location signals with purchase data to build audiences, activate campaigns and measure results, serving major brands, agencies and media platforms through managed services, self-serve software and data integrations.

- **Founded:** 2010
- **Headquarters:** Austin, United States
- **Founders:** Todd Dipaola (Co-founder, Executive Chairman and CEO), Mark Dipaola (Co-founder and board member)
- **Team size:** About 300 employees; LinkedIn lists 201-500 and InMarket says 300+ people.
- **Products:** Audiences, Activation and Moments, Preceptivity, LCI, Unified Measurement
- **Notable:** Built a stated data footprint covering more than 200 million location-based users, over $2.5 trillion in anonymized card transactions and more than $127 billion in item-level receipt transactions., Acquired ThinkNear from Telenav in 2019, adding GeoLink and GeoType capabilities., Acquired assets from NinthDecimal in 2020, adding LCI measurement, audiences and a patent portfolio that InMarket said included more than 18 patents.

## Products & services

- **Audiences** — Custom and prebuilt audience segments derived from intent, location, transactional and behavioral signals, including GeoType Personas.
- **Activation and Moments** — Managed omnichannel activation that reaches consumers across the shopping journey, including real-time InHome, InPath, InStore and InHand experiences.
- **Preceptivity** — AI-driven predictive audiences intended to reach consumers before a likely shopping trip or purchase.
- **LCI** — Lift, Conversion and Incrementality measurement for attributing store visits and sales, optimizing campaigns in flight and estimating incremental return on ad spend.
- **Unified Measurement** — A 2025 platform combining media mix modeling, scenario planning, incrementality and weekly cross-channel optimization views.
- **GeoLink** — A self-serve location-based omnichannel activation platform with integrated attribution, geofencing, georetargeting and access to Moments.
- **Visit Stream** — A daily store-visitation data feed delivered to a customer's activation platform for campaign optimization.
- **InSights** — Market, consumer and campaign analytics designed to turn commerce and visitation signals into planning and optimization recommendations.

## Achievements

- Built a stated data footprint covering more than 200 million location-based users, over $2.5 trillion in anonymized card transactions and more than $127 billion in item-level receipt transactions.
- Acquired ThinkNear from Telenav in 2019, adding GeoLink and GeoType capabilities.
- Acquired assets from NinthDecimal in 2020, adding LCI measurement, audiences and a patent portfolio that InMarket said included more than 18 patents.
- Says its measurement is validated or certified across more than 350 media platforms.
- Reports 35+ industry awards and more than 15 years in the industry.
- Launched Unified Measurement in 2025 and Predictive Moments later that year.
- Joined the Walmart Connect Partner Network and expanded integrations with Yahoo DSP and Basis in 2026.

## Latest updates

- **2026-08** — InMarket's site lists a 2026 MarTech Breakthrough award among its recent industry recognition.
- **2026-05** — Expanded the Basis partnership to put retail-media audiences and outcomes measurement directly inside Basis.
- **2026-04** — Announced a Yahoo DSP integration for real-time, visit-based campaign optimization in the United States and Canada.
- **2026-03** — Joined the Walmart Connect Partner Network.
- **2026-01** — Appointed Natalie Bastian as chief marketing officer.
- **2025-10** — Introduced Predictive Moments for AI-assisted intent prediction and activation.
- **2025-07** — Launched Unified Measurement, combining media mix modeling, scenario planning, incrementality and in-flight optimization.

## Links

- Website: https://inmarket.com
- LinkedIn: https://www.linkedin.com/company/inmarket_1
- Twitter/X: https://twitter.com/inMarket_Media
- YouTube: https://www.youtube.com/channel/UC4JMeMtC3UPH95szdNpq_cw
- Instagram: https://www.instagram.com/inmarket_media/
- Facebook: https://facebook.com/people/InMarket/100063916213888/

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Profile page: https://yespress.io/inmarket
Published by YesPress — https://yespress.io
Last updated: 2026-08-15