# Inline Manual

> Inline Manual is a bootstrapped Digital Adoption Platform founded in 2012 and based in London. It lets product, support, marketing and customer success teams build interactive walkthroughs, tooltips, checklists, announcements and in-app help that sit directly inside any web application - no engineering required per guide. The goal is to shorten the time it takes users to reach value, cut support load and drive feature adoption. It is used by 500+ companies worldwide, from startups to names like eToro, Pipedrive, Sage, BigCommerce and UNICEF.

- **Founded:** 2012
- **Headquarters:** London, United Kingdom
- **Founders:** Marek Sotak (Founder & CEO), Riki Fridrich (Co-Founder), Vojtech Kusy (Co-Founder)
- **Team size:** 11-50 employees
- **Products:** Walkthroughs, Tooltips & Hotspots, Checklists & Onboarding, Announcements, Banners & Promotions, In-App Help & Feeds
- **Notable:** Bootstrapped to 500+ customers worldwide without raising venture capital, Passed 10 years in business (founded 2012), Adopted by global brands including eToro, Sage, Pipedrive, Toyota, Snap Inc and UNICEF

## Products & services

- **Walkthroughs** — Step-by-step interactive tours that guide users through a task or workflow directly inside the app.
- **Tooltips & Hotspots** — Contextual hints, tips and highlights that appear next to specific UI elements to explain features in place.
- **Checklists & Onboarding** — Task lists and onboarding flows that help new users reach key activation milestones.
- **Announcements, Banners & Promotions** — In-app messages to announce new features, run campaigns and drive adoption without a code deploy.
- **In-App Help & Feeds** — A searchable help widget and product-update feed that surface documentation and news where users already are.
- **NPS Surveys & Feedback** — Built-in surveys and feedback collection to measure sentiment and gather input in context.
- **Segmentation, Automation & Analytics** — Audience targeting by role or behavior, automated triggers, plus analytics, branching, version control and multilingual support.

## Achievements

- Bootstrapped to 500+ customers worldwide without raising venture capital
- Passed 10 years in business (founded 2012)
- Adopted by global brands including eToro, Sage, Pipedrive, Toyota, Snap Inc and UNICEF
- Consistently reviewed on G2 and Capterra for strong, responsive support

## Latest updates

- **2025-01** — Continues to serve 500+ companies with its Digital Adoption Platform, positioned as an affordable, product-team-friendly alternative to enterprise DAPs.
- **2024-01** — Marked more than a decade in business, reiterating its bootstrapped, founder-owned model.

## Links

- Website: https://inlinemanual.com
- LinkedIn: https://www.linkedin.com/company/inline-manual
- Twitter/X: https://twitter.com/inlinemanual

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Profile page: https://yespress.io/inline-manual
Published by YesPress — https://yespress.io
Last updated: 2026-08-06