# Initial Group

> Initial Group is a TPG-backed entertainment holding company built around talent representation. Since its 2024 formation, it has used Untitled Entertainment as an anchor, folded Grandview and Brookside Artist Management into that business, acquired Silver Tribe Media as Initial Digital, and invested in Good World Management. Its offer is less a single agency than a connected operating system for actors, writers, directors, musicians, creators and media brands.

- **Founded:** 2024
- **Headquarters:** Los Angeles, United States
- **Founders:** TPG Growth (Founding investor)
- **Products:** Talent and literary management, Initial Digital, Music management partnership, Shared platform services
- **Notable:** Built a multi-vertical platform spanning actor and literary representation, music management and digital-media operations within two years of formation., Combined Grandview with Untitled while retaining Grandview co-founders Jeff Silver and Matt Rosen as managing partners., Established Initial Digital by acquiring Silver Tribe Media, a two-time Sports Business Journal Best Places to Work honoree.

## Products & services

- **Talent and literary management** — Untitled Entertainment represents actors, writers, directors and other creative talent across film, television, theater, fashion, digital media and music; Grandview and Brookside were integrated into Untitled.
- **Initial Digital** — The former Silver Tribe Media provides management, digital production, audience development, social strategy, sponsorship, licensing and network-building for talent and media brands.
- **Music management partnership** — A strategic investment in Good World Management extends the platform into global music management and creates shared creative and commercial infrastructure.
- **Shared platform services** — Across its companies, Initial Group offers broader relationships, shared services, client-management tools and routes for collaboration.

## Achievements

- Built a multi-vertical platform spanning actor and literary representation, music management and digital-media operations within two years of formation.
- Combined Grandview with Untitled while retaining Grandview co-founders Jeff Silver and Matt Rosen as managing partners.
- Established Initial Digital by acquiring Silver Tribe Media, a two-time Sports Business Journal Best Places to Work honoree.
- Added Good World Management, whose public roster includes Ariana Grande, Charli xcx, Demi Lovato and Troye Sivan, through a strategic investment.
- Integrated Brookside Artist Management and its roster into Untitled in June 2026.

## Latest updates

- **2025-12** — Initial Group acquired Silver Tribe Media and renamed it Initial Digital.
- **2026-02** — Initial Group made a strategic investment in Brandon Creed's Good World Management and formed a long-term partnership.
- **2026-06** — Untitled acquired Brookside Artist Management, bringing Emily Gerson Saines in as a partner and integrating Brookside's roster.
- **2026-08** — Untitled promoted six managers to partner, including executives from both the Untitled and former Grandview sides of the combined business.

## Links

- Website: https://www.theinitialgroup.com/
- LinkedIn: https://www.linkedin.com/company/initialgroup

---

Profile page: https://yespress.io/initial-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-23