# Inge Smidts

> Inge Smidts is CEO of Liberty Caribbean, formerly Cable & Wireless Communications, and SVP, Caribbean at Liberty Latin America. Her career spans Procter & Gamble, Telenet and Liberty Global, combining consumer marketing with regional telecommunications operations and charitable work on digital access.

- **Role:** CEO at Liberty Caribbean; SVP, Caribbean at Liberty Latin America
- **Organizations:** Bahamas Telecommunications Company (BTC), Liberty Caribbean, Liberty Latin America, Cable & Wireless Charitable Foundation (now Liberty Caribbean Foundation), Liberty Global, Telenet, Procter & Gamble
- **Nationality:** Belgian
- **Education:** Master of Economics, UFSIA, Antwerp, MBA in Marketing, IAE Aix-en-Provence
- **Known for:** Led Telenet’s residential marketing team during introductions including King and Kong, Whop and Whoppa, Play and Play More, and Play Sports., Appointed Liberty Global Chief Marketing Officer in 2015 and Cable & Wireless Communications CEO in 2018., Chairs the business’s charitable foundation, whose JUMP programme combines connectivity, devices and digital training.

## Career timeline

- **Before 2009** — Spent more than ten years at Procter & Gamble, progressing from Assistant Brand Manager to Business Leader for the Benelux Paper business.
- **2009-11** — Joined Telenet, initially responsible for go-to-market work.
- **2010-10** — Joined Telenet’s executive team as Senior Vice President, Residential Marketing.
- **2015-09** — Became Chief Marketing Officer at Liberty Global.
- **2018-02** — Became CEO of Cable & Wireless Communications, succeeding John Reid.
- **2025-05** — C&W Communications announced its transition to the Liberty Caribbean corporate identity, with Smidts as CEO.

## Achievements

- Led Telenet’s residential marketing team during introductions including King and Kong, Whop and Whoppa, Play and Play More, and Play Sports.
- Appointed Liberty Global Chief Marketing Officer in 2015 and Cable & Wireless Communications CEO in 2018.
- Chairs the business’s charitable foundation, whose JUMP programme combines connectivity, devices and digital training.
- Led Liberty Caribbean during its 2025 corporate identity transition.

## Latest updates

- **2026-10** — As BTC board chair, welcomed Gravette Brown’s appointment as CEO on October 5; joined a courtesy call with Prime Minister Philip Davis by teleconference on October 15.
- **2026-03** — Studio LC, Liberty Caribbean’s creative partnership with McCann Port of Spain, won five ADDY Awards; Smidts highlighted the Caribbean talent behind the work.
- **2026-03** — Supported Liberty Caribbean’s focus on connectivity and digital opportunity for women and girls.
- **2026-02** — At CANTO Connect, advocated turning connectivity into jobs, services and scalable Caribbean innovation.

## Links

- Website: https://lla.com/inge-smidts
- LinkedIn: https://www.linkedin.com/in/inge-smidts-b0843836

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Profile page: https://yespress.io/inge-smidts
Published by YesPress — https://yespress.io
Last updated: 2026-10-23