# Influencer

> Influencer is a creator marketing agency founded by Ben Jeffries and Caspar Lee. It combines campaign strategy, creator partnerships, content production, paid media and measurement with its proprietary Waves system, serving brands and agencies across multiple markets.

- **Founded:** 2015
- **Headquarters:** London, United Kingdom
- **Founders:** Ben Jeffries (Co-founder and CEO), Caspar Lee (Co-founder and Chief Vision Officer)
- **Products:** Waves, Creator strategy and selection, Production, amplification and affiliate programmes, Campaign measurement, Creator-First AEO
- **Notable:** The company reports 6,000+ campaigns delivered and 90,000+ creators contracted cumulatively., Influencer reported 1,200 campaigns, 6,000 creator collaborations and 12,000 content pieces for 2025., Its Spotify VIP case study reports 37 million views for Wrapped 2024 and a 90% post rate.

## Products & services

- **Waves** — Proprietary system supporting agency teams and client access for campaign workflows, approvals, rights, payments and reporting.
- **Creator strategy and selection** — Audience research, creative planning and creator vetting.
- **Production, amplification and affiliate programmes** — Content production, paid distribution and managed creator commerce programmes.
- **Campaign measurement** — Reporting against client objectives using proprietary and third-party tools.
- **Creator-First AEO** — Profound supplies AI visibility intelligence; Influencer develops creator programmes in response.

## Achievements

- The company reports 6,000+ campaigns delivered and 90,000+ creators contracted cumulatively.
- Influencer reported 1,200 campaigns, 6,000 creator collaborations and 12,000 content pieces for 2025.
- Its Spotify VIP case study reports 37 million views for Wrapped 2024 and a 90% post rate.

## Latest updates

- **2026-09** — Published commentary on creator campaigns and AI signals following the Profound launch.
- **2026-08** — Announced Creator-First AEO with Profound.
- **2025-12** — Published its 2025 campaign and content totals on LinkedIn.
- **2025-10** — Announced Emily Eldridge as Director of Commerce and Anastasia Evans as VP of Growth.

## Links

- Website: https://www.influencer.com/
- LinkedIn: https://www.linkedin.com/company/influencer/
- Twitter/X: https://twitter.com/influencerltd
- Instagram: https://www.instagram.com/influencer/
- Facebook: https://www.facebook.com/InfluencerCo
- TikTok: https://www.tiktok.com/@influencerltd

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Profile page: https://yespress.io/influencer
Published by YesPress — https://yespress.io
Last updated: 2026-10-25