# Influ2

> Influ2 is a New York-based B2B advertising platform that pioneered contact-level, or person-based, advertising - the ability to serve ads to specific named decision-makers inside target accounts rather than anonymous account-level audiences. Founded in 2017 by Dmitri Lisitski and Volodymyr Mikhalko, the company ties every ad impression, click, and site visit back to an individual, then feeds those signals to sales teams so they know exactly who is engaging and what to say. Influ2 has raised roughly $17 million, counts customers like Capgemini, AppsFlyer, Chargebee, and Amplitude, and has expanded from advertising into buying-group intelligence with products such as Signals Center and Audienscope.

- **Founded:** 2017
- **Headquarters:** New York, New York, United States
- **Founders:** Dmitri Lisitski (Co-Founder & CEO), Volodymyr Mikhalko (Co-Founder & CTO)
- **Team size:** ~150 employees
- **Products:** Contact-Level Ads, Real-Time Tracking & Attribution, Buying Group Marketing (BGM), Cohort Builder, Signals Center
- **Notable:** Pioneered the person-based / contact-level advertising category in B2B, Reported $3.8B in pipeline value and $1.1B in closed revenue generated for customers, Raised the then-largest seed round in ABM history ($3.4M, 2020)

## Products & services

- **Contact-Level Ads** — Serve display and social ads to a list of specific named individuals inside target accounts, distributed from a single setup across LinkedIn, Meta (Facebook/Instagram), Google Ads (including YouTube), Amazon Ads and Yahoo Ads.
- **Real-Time Tracking & Attribution** — Attribute every impression, click, and website visit to a named contact and sync engagement to Salesforce, with real-time sales notifications when a tracked prospect engages.
- **Buying Group Marketing (BGM)** — Monitor engagement and sentiment across an entire buying committee rather than a single lead, aligning marketing and sales around the group.
- **Cohort Builder** — Turn CRM data into dynamic audiences that auto-update as contacts match or fall out of defined criteria, keeping targeting in sync with live sales priorities.
- **Signals Center** — A central hub that unifies contact-level buyer signals and account details, using generative AI to summarize context so sellers know who to contact and what to say.
- **Audienscope** — Expands contact-level intent beyond ad engagement to content, search, and social intent plus demographic-change signals like promotions and job changes.

## Achievements

- Pioneered the person-based / contact-level advertising category in B2B
- Reported $3.8B in pipeline value and $1.1B in closed revenue generated for customers
- Raised the then-largest seed round in ABM history ($3.4M, 2020)
- Included in Forrester's Revenue Marketing Platforms for B2B Landscape, Q3 2025
- G2 Leader badges in Account-Based Advertising and Display Advertising for enterprise

## Latest updates

- **2025-09** — Launched Signals Center, a hub that unifies contact-level buyer signals and uses generative AI to summarize context for sellers.
- **2025-10** — Launched Audienscope, extending contact-level intent to content, search, and social signals plus demographic-change signals like promotions and job changes.
- **2025-07** — Included in Forrester's Revenue Marketing Platforms for B2B Landscape (Q3 2025).

## Links

- Website: https://influ2.com
- LinkedIn: https://www.linkedin.com/company/influ2
- Twitter/X: https://twitter.com/influ2_on
- Facebook: https://www.facebook.com/influ2/

---

Profile page: https://yespress.io/influ2
Published by YesPress — https://yespress.io
Last updated: 2026-07-20