# Infernozilla

> Infernozilla is a Dallas-based, globally distributed video game marketing agency founded by Natalino Carlo in 2016. It acts as a fractional marketing department for game makers, combining strategy, social media, community management, influencer outreach, PR, localization, Steam support, events, and crisis communications. The company says its 50-plus-person team has worked on more than 250 games, ranging from solo-developed projects to titles associated with Google, Meta, and WeMade.

- **Founded:** 2016
- **Headquarters:** Dallas, United States
- **Founders:** Natalino Carlo (Founder and CEO)
- **Products:** Gaming marketing strategy, Community and social media, Influencer services, Gaming PR, Specialist verticals
- **Notable:** Grew from a solo operation in 2016 to a globally distributed team of more than 50., Reports marketing more than 250 games across indie, VR, adult, FPS, strategy, simulation, puzzle, and free-to-play categories., Reports 73 marketing awards across several competitions.

## Products & services

- **Gaming marketing strategy** — Custom campaign planning, Steam wishlist building, launch support, post-release growth, paid advertising, and market research.
- **Community and social media** — Daily management across Discord, Steam, Reddit, forums, Patreon, X, Instagram, Facebook, and TikTok, including moderation, events, support, and crisis response.
- **Influencer services** — Creator research, outreach, relationship management, review distribution, and campaign execution.
- **Gaming PR** — Press releases, media outreach, review coordination, launch publicity, and crisis communications.
- **Specialist verticals** — Dedicated marketing and community services for VR games and adult games, including platform-specific and audience-specific work.
- **IZilla Games** — An indie publishing label powered by Infernozilla's marketing operation, providing publishing and go-to-market support to selected developers.

## Achievements

- Grew from a solo operation in 2016 to a globally distributed team of more than 50.
- Reports marketing more than 250 games across indie, VR, adult, FPS, strategy, simulation, puzzle, and free-to-play categories.
- Reports 73 marketing awards across several competitions.
- Won 6 Grand, 8 Gold, and 3 Silver honors at the 2023 NYX MarCom Awards according to its awards page.
- A Ready or Not year-in-review newsletter recorded 4,473,646 unique Steam impressions, 212,887 views, and 2,334 upvotes, 50 percent above the series average according to the NYX entry.
- Its Escape from Tarkov case study reports outreach to more than 2,000 content creators and 400 Steam curators and the creation of a Gamepedia wiki.
- Its case studies report a campaign that generated more than 6,000 Steam wishlists in under a week and 55,000 total wishlists for one client project.
- Expanded from agency work into indie publishing through IZilla Games and exhibited a multi-game booth at Gamescom.

## Latest updates

- **2023-05** — Infernozilla's work for Ready or Not, Black Mesa, Hell is Others, and Paint the Town Red won multiple NYX MarCom awards.
- **2025-08** — Infernozilla mounted its first Gamescom booth, combining client showcases with games from its publishing activity.
- **2026-08** — The company announced a Gamescom 2026 lineup of nine playable indie titles in a 78-square-meter megabooth, including five from IZilla Games.

## Links

- Website: https://www.infernozilla.com/
- LinkedIn: https://www.linkedin.com/company/infernozilla/
- Twitter/X: https://twitter.com/infernozilla

---

Profile page: https://yespress.io/infernozilla
Published by YesPress — https://yespress.io
Last updated: 2026-09-20