# Indyx

> Indyx is a San Francisco digital wardrobe app that lets people catalog everything they own, plan outfits, work with personal stylists, and eventually resell their clothes - all in one place. Founded by two former retail-industry insiders, it makes the opposite bet of most fashion businesses: instead of selling you the next thing, it helps you actually use what you already own. Users get a searchable digital closet with automatic background removal, cost-per-wear tracking, packing lists, and social sharing, framed around a simple idea - know what you own, love what you wear.

- **Founded:** 2021
- **Headquarters:** San Francisco, California, United States
- **Founders:** Yidi Campbell (Co-Founder & CEO), Devon Rule (Co-Founder & Head of Growth)
- **Team size:** ~16 employees
- **Products:** Digital Wardrobe, Outfit Planner & Packing Lists, Wardrobe Analytics, 1:1 Personal Styling, Indyx Insider (Premium)
- **Notable:** Community has cataloged over 10 million items in their digital wardrobes, 4.8-star average rating on the App Store across 1,400+ reviews, Featured by Inside Retail across US, Asia, and Australia editions

## Products & services

- **Digital Wardrobe** — Upload unlimited clothing items with automatic AI background removal to build a searchable, visual copy of your closet.
- **Outfit Planner & Packing Lists** — Build unlimited outfit combinations, schedule them on a calendar, and generate packing lists for trips.
- **Wardrobe Analytics** — Track what you actually wear and calculate cost-per-wear to understand the real value of each item.
- **1:1 Personal Styling** — Book professional stylists inside the app for personalized guidance, with sessions starting around $60.
- **Indyx Insider (Premium)** — Paid membership adding advanced customization, an analytics dashboard, enhanced flatlays, and virtual try-on. Around $12.99/month or $74.99/year.
- **Resale** — Tools to resell items directly from your cataloged closet, supporting circular, secondhand fashion.
- **Social Sharing** — Share your digital closet and outfits with friends for inspiration and community styling.

## Achievements

- Community has cataloged over 10 million items in their digital wardrobes
- 4.8-star average rating on the App Store across 1,400+ reviews
- Featured by Inside Retail across US, Asia, and Australia editions
- Raised pre-seed funding from sustainability-focused Alante Capital
- Available on both iOS and Android with a free core product

## Latest updates

- **2025-11** — Independent reviewers documenting full-wardrobe digitization workflows using Indyx for fall and winter closets.
- **2024-04** — Profiled by Inside Retail across US, Asia, and Australia as a personal-style app tackling fashion's sustainability problem.
- **2022-07** — Closed pre-seed funding round led by Alante Capital.

## Links

- Website: https://myindyx.com
- LinkedIn: http://www.linkedin.com/company/myindyx
- YouTube: https://www.youtube.com/watch?v=9dxAnKoiqK8
- Instagram: https://www.instagram.com/myindyx/
- Facebook: https://www.facebook.com/myindyx

---

Profile page: https://yespress.io/indyx
Published by YesPress — https://yespress.io
Last updated: 2026-08-04