# INDUSTRI

> INDUSTRI is an independent advertising agency founded by former Doner creative leader John DeCerchio. It develops brand strategy and creative campaigns across digital and traditional media. Fathead is a documented early client; much of the famous work in its portfolio represents the team’s earlier agency careers.

- **Founded:** 2013
- **Headquarters:** Bloomfield Hills, United States
- **Founders:** John DeCerchio (Founder and Chief Creative Officer)
- **Products:** Brand strategy, Creative campaign development, Integrated advertising
- **Notable:** Created Fathead’s Press Conference television commercial, documented at launch in October 2013., Founder’s earlier Doner work includes Mazda’s Zoom-Zoom and Serta’s Counting Sheep; these are career credentials, not INDUSTRI-era campaign wins.

## Products & services

- **Brand strategy** — Positioning and brand identity development.
- **Creative campaign development** — Concepts, art direction, copywriting and campaign execution.
- **Integrated advertising** — Work across digital, social, experiential, environmental, print, film, radio and point of sale.

## Achievements

- Created Fathead’s Press Conference television commercial, documented at launch in October 2013.
- Founder’s earlier Doner work includes Mazda’s Zoom-Zoom and Serta’s Counting Sheep; these are career credentials, not INDUSTRI-era campaign wins.

## Links

- Website: https://www.industri.com/
- LinkedIn: https://www.linkedin.com/company/industri
- Twitter/X: https://www.twitter.com/Industriadv
- Facebook: https://www.facebook.com/IndustriAdvertising

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Profile page: https://yespress.io/industri
Published by YesPress — https://yespress.io
Last updated: 2026-10-21