# indify

> indify is a New York music marketplace that connects emerging independent artists with the partners they need to build a career - funders, managers, marketers, lawyers and creatives - without a traditional record deal. Founded in 2015 by three childhood friends, it started as a data tool for spotting breakout talent early (it flagged Billie Eilish, Post Malone and Khalid before they were famous) and evolved into a platform where artists strike transparent, per-release deals, keep their masters, retain creative control, and keep at least 50% of profits after an investor is repaid.

- **Founded:** 2015
- **Headquarters:** New York, New York, United States
- **Founders:** Shav Garg (Co-Founder & CEO), Connor Lawrence (Co-Founder), Matthew Pavia (Co-Founder & CTO)
- **Team size:** ~25 employees
- **Products:** indify Marketplace, Artist funding / release deals, Music analytics & discovery, Partner leaderboard
- **Notable:** Identified Billie Eilish, Post Malone and Khalid as emerging artists before they broke out, Over half of deals struck on the platform reported profitable, with investors netting roughly 3x on average, Artists Kirby and BMW Kenny repaid their investors within six months on streaming income alone

## Products & services

- **indify Marketplace** — A platform where vetted independent artists and industry partners (investors, managers, lawyers, marketers, creatives) find each other and form equitable, per-release partnerships.
- **Artist funding / release deals** — Individualized deals - often for a single song or project - where a partner supplies capital and marketing in exchange for a share of streaming royalties; artists retain masters, keep creative control, and keep 50%+ of profit after the partner is recouped.
- **Music analytics & discovery** — Proprietary data drawing on streaming and social signals (YouTube, SoundCloud, Spotify, TikTok, Instagram and more) to identify emerging artists poised for a breakthrough.
- **Partner leaderboard** — A transparent ranking of partners measured by the real value they bring artists, shown in streaming figures, so artists can choose collaborators on results.

## Achievements

- Identified Billie Eilish, Post Malone and Khalid as emerging artists before they broke out
- Over half of deals struck on the platform reported profitable, with investors netting roughly 3x on average
- Artists Kirby and BMW Kenny repaid their investors within six months on streaming income alone
- BMW Kenny's 'Wipe It Down' soundtracked ~3.8 million TikTok videos
- Attracted established artist James Blake to build his 2025 project team on the platform
- Backed by high-profile investors including Alexis Ohanian and former SoundCloud/Vimeo CEO Kerry Trainor
- Founders named to Rolling Stone's Future 25

## Latest updates

- **2025-01** — Established artist James Blake used indify to assemble a team of partners (Good Boy, Stellar Trigger, Crowns & Owls, Silo) for a new project.
- **2021-08** — Raised seed funding round with investors including Alexis Ohanian, Kerry Trainor, Anthony Saleh and Courtney Stewart.
- **2021-05** — Founders profiled in Colgate Magazine; company evolved from data-analytics tool into full artist-partner marketplace.

## Links

- Website: https://indify.io
- LinkedIn: https://www.linkedin.com/company/indify
- Twitter/X: https://twitter.com/_indify
- Instagram: https://www.instagram.com/indify
- Facebook: https://www.facebook.com/indify

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Profile page: https://yespress.io/indify
Published by YesPress — https://yespress.io
Last updated: 2026-08-04