# SmugMug

> SmugMug is a paid photo and video hosting platform that helps photographers showcase, share, protect, and sell their work. Founded in 2002 by father-and-son team Chris and Don MacAskill and bootstrapped without venture capital, it built a subscription business around customizable portfolio sites, password-protected client galleries, unlimited storage, and built-in print and digital sales. In 2018 SmugMug acquired Flickr, adding tens of millions of community photographers, and in 2022 the two brands launched the nonprofit Flickr Foundation to keep historically significant photos accessible for the next 100 years.

- **Founded:** 2002
- **Headquarters:** Mountain View, California, United States
- **Founders:** Don MacAskill (Co-founder & CEO), Chris MacAskill (Co-founder)
- **Team size:** ~210 employees
- **Products:** Portfolio websites, Client galleries & proofing, Print & digital sales, Flickr
- **Notable:** Built a profitable photo business without raising venture capital., Acquired Flickr from Yahoo/Verizon in April 2018, inheriting roughly 100 million users and tens of billions of photos., Co-founded the nonprofit Flickr Foundation in 2022 to preserve photography's history.

## Products & services

- **Portfolio websites** — Customizable, photographer-owned websites and galleries with custom domains, themes, and unlimited photo and video storage.
- **Client galleries & proofing** — Password-protected galleries, event and session photography delivery, and tools for sharing proofs with clients.
- **Print & digital sales** — Built-in e-commerce that lets photographers sell prints and digital downloads, with fulfillment and watermarking.
- **Flickr** — The photo-sharing community and platform SmugMug acquired in 2018, home to tens of billions of photos.

## Achievements

- Built a profitable photo business without raising venture capital.
- Acquired Flickr from Yahoo/Verizon in April 2018, inheriting roughly 100 million users and tens of billions of photos.
- Co-founded the nonprofit Flickr Foundation in 2022 to preserve photography's history.
- Certified benefit corporation.
- Stored two petabytes of customer photos on Amazon S3 as early as 2010.

## Latest updates

- **2022-12** — SmugMug and Flickr launched the Flickr Foundation, a 501(c)(3) nonprofit to keep historic and culturally significant photos accessible for the next 100 years.
- **2018-04** — SmugMug acquired Flickr from Verizon's Oath, adding tens of millions of community photographers.

## Links

- Website: https://www.smugmug.com
- LinkedIn: https://www.linkedin.com/company/smugmug/
- Twitter/X: https://twitter.com/SmugMug
- GitHub: https://github.com/smugmug
- YouTube: https://www.youtube.com/user/smugmug
- Instagram: https://www.instagram.com/smugmug/
- Facebook: https://www.facebook.com/SmugMug

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Published by YesPress — https://yespress.io
Last updated: 2026-06-14