# Incorta

> Incorta is an enterprise data and analytics platform built around its proprietary Direct Data Mapping technology, which eliminates the traditional ETL pipeline by connecting analytics directly to raw source-system data. Founded in 2013 by Oracle veterans in Foster City, California, Incorta enables Fortune 500 companies like Starbucks, Broadcom, and Comcast to query 100% of their operational data in real time - without the 18-24 month transformation projects that conventional data warehousing demands. Its Operational Lakehouse architecture supports 240+ pre-built connectors to ERP systems including SAP, Oracle, Workday, and Salesforce, and has expanded into Operational GenAI with built-in RAG and LLM integrations.

- **Founded:** 2013
- **Headquarters:** Foster City, California, United States
- **Founders:** Osama Elkady (CEO & Co-Founder), Klaus Fabian (Co-Founder), Hichem Sellami (Chief Solutions Architect & Co-Founder), Matthew Halliday (Founder & EVP)
- **Team size:** ~312-330 employees across 5 continents
- **Products:** Incorta Unified Data & Analytics Platform, Direct Data Mapping, Operational Lakehouse, Incorta Connect, Operational GenAI
- **Notable:** Named in Gartner Magic Quadrant for Analytics and BI Platforms four consecutive years (2022-2025), 4.4-star rating on Gartner Peer Insights (127+ reviews), Starbucks reduced food production costs by 40% across 28,000+ locations using Incorta

## Products & services

- **Incorta Unified Data & Analytics Platform** — Core enterprise platform for real-time analytics on raw business data without ETL or traditional data transformation.
- **Direct Data Mapping** — Proprietary technology that maps data lakes for blazing-fast query performance without reshaping, aggregating, or transforming data.
- **Operational Lakehouse** — Architecture that creates a digital twin of operational source systems, enabling real-time analysis of live, detailed data across all ERP systems.
- **Incorta Connect** — 240+ pre-built connectors to ERP and cloud systems including SAP, Oracle, Workday, Salesforce, Snowflake, and Databricks.
- **Operational GenAI** — Enterprise-grade generative AI layer with RAG and LLM provider integrations for private, secure AI applications on live operational data.
- **Nexus Suite (2025)** — AI-first platform enhancements including Nexus Connect, Nexus Workflows, and Nexus Analytics for agentic data workflows.
- **Layout.dev (acquired 2026)** — No-code AI application-building platform enabling composable intelligence and transition from static dashboards to live agentic workflows.

## Achievements

- Named in Gartner Magic Quadrant for Analytics and BI Platforms four consecutive years (2022-2025)
- 4.4-star rating on Gartner Peer Insights (127+ reviews)
- Starbucks reduced food production costs by 40% across 28,000+ locations using Incorta
- Broadcom cut ETL expenditures by up to 70% with Direct Data Mapping
- Raised $120M Series D in June 2021 - one of the largest data analytics rounds of the year
- CEO Osama Elkady named one of '25 Top Data Voices to Follow on LinkedIn in 2025'
- Acquired Layout.dev in February 2026 to advance agentic AI capabilities
- Serves Fortune 5 to Global 2000 companies including Starbucks, Comcast, Broadcom, and Credit Suisse
- Built 240+ pre-built connectors for major ERP systems

## Latest updates

- **2026-02** — Acquired Layout.dev, a no-code AI application-building platform based in Cairo, Egypt, to enable composable intelligence and agentic workflows.
- **2026-01** — Released Incorta 2026.1.0 and 2026.2.0 with enhanced data governance, real-time access improvements, and new analytics/visualization capabilities.
- **2025-09** — Unveiled AI-First Vision with Nexus Suite (Nexus Connect, Nexus Workflows, Nexus Analytics) at major product announcement.
- **2025-07** — Released version 2025.7.1 with modernized UI, next-generation AI capabilities, and new integrations.
- **2025-06** — Achieved 4.4-star rating on Gartner Peer Insights with 127+ reviews; CEO named Top Data Voice on LinkedIn.
- **2025-01** — Named as Niche Player in 2025 Gartner Magic Quadrant for Analytics and BI Platforms (fourth consecutive year).
- **2021-06** — Raised $120M Series D led by Prysm Capital, bringing total funding to ~$195M.

## Links

- Website: https://incorta.com
- LinkedIn: http://www.linkedin.com/company/incorta
- Twitter/X: https://twitter.com/incorta
- GitHub: https://github.com/Incorta
- YouTube: https://www.youtube.com/channel/UCaBm331NHOI5w8wKxJtux_g
- Facebook: https://facebook.com/Incorta/

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Profile page: https://yespress.io/incorta
Published by YesPress — https://yespress.io
Last updated: 2026-05-29