# Incognia

> Incognia is a location identity and fraud prevention company that uses device intelligence, location behavioral analytics, and AI to help platform businesses — from food delivery to financial services — detect fraud without compromising the user experience. By processing signals from GPS, Wi-Fi, and Bluetooth without capturing PII, Incognia identifies legitimate users from fraudsters across multiple devices with 99.999999% accuracy, a 0.0001% false-positive rate, and no friction for genuine users. Deployed on over 200 million smartphones and protecting nearly 1 billion devices, Incognia has become the go-to fraud layer for platforms like Grubhub, Delivery Hero, and Upwork.

- **Founded:** 2020
- **Headquarters:** Palo Alto, California, United States
- **Founders:** André Ferraz (Co-Founder & CEO)
- **Team size:** ~220-245 employees
- **Products:** Incognia ID, Location Spoofing Detection, Device Tamper Detection, Global Mobile Address Validation, Trusted Device Intelligence
- **Notable:** Deployed on over 200 million smartphones globally, Protecting nearly 1 billion devices as of 2025, 99.999999% user identification accuracy

## Products & services

- **Incognia ID** — Cross-device user recognition platform that identifies users across devices, accounts, and locations with 17x better performance than leading facial recognition systems. Uses AI transformer models for browser-based identity persistence.
- **Location Spoofing Detection** — Detects GPS manipulation, VPN-based location faking, and emulator-based location spoofing in real time, used by gig platforms and financial services.
- **Device Tamper Detection** — Identifies device resets, clones, rooting, and other tampering signals that indicate fraud risk, without requiring intrusive device permissions.
- **Global Mobile Address Validation** — Validates user location claims against real behavioral patterns, reducing document requests and friction in onboarding flows.
- **Trusted Device Intelligence** — Builds a behavioral fingerprint per device based on location patterns, enabling trusted device authorization without passwords or biometrics.
- **Location-based Device Authorization** — Prevents fraud triggered by device changes at login by analyzing location and behavioral continuity before granting access.
- **AI Rule Builder** — Allows fraud and trust teams to build custom detection rules layered on top of Incognia's core signals without engineering support.

## Achievements

- Deployed on over 200 million smartphones globally
- Protecting nearly 1 billion devices as of 2025
- 99.999999% user identification accuracy
- 0.0001% false-positive rate on device intelligence
- 200% net revenue retention (2024)
- Tripled revenue year-over-year (2024)
- 100% trial-to-customer conversion rate
- 17x better performance vs leading facial recognition (Incognia ID)
- Clients achieve up to 88% reduction in fraud attempts
- Average 6x ROI for customers
- Location technology recognized by ACM, IEEE, and Microsoft Research
- Forbes 30 Under 30 for CEO André Ferraz
- Series B led by Bessemer Venture Partners — $31M raised in January 2024

## Latest updates

- **2025-04** — Launched Incognia ID — a cross-device identity platform with 17x performance improvement over facial recognition, combining device signals with AI transformer models.
- **2025-03** — Published Gig Economy Fraud Report showing fake accounts used in 57% of driver-side fraud; refund and promotion abuse each at 48% of consumer-side fraud in 2024.
- **2025-01** — Reported 200% revenue growth, citing incumbent fraud vendor failures as primary driver of customer acquisition.
- **2024-01** — Closed $31M Series B funding led by Bessemer Venture Partners, with participation from FJ Labs, Point72 Ventures, Prosus, and Valor Capital.
- **2024-01** — Expanded partnerships in North America, Europe, and EMEA. Grubhub partnership announced as flagship U.S. deployment.
- **2022-06** — Closed $15.5M Series A funding led by Point72 Ventures.

## Links

- Website: https://incognia.com
- LinkedIn: https://www.linkedin.com/company/incognia
- Twitter/X: https://twitter.com/WeAreIncognia

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Profile page: https://yespress.io/incognia
Published by YesPress — https://yespress.io
Last updated: 2026-05-29