# Incentrum Group

> Incentrum Group is a New York merchant bank that fuses two things Wall Street usually keeps in separate buildings: independent strategic advice and its own private-equity capital. Founded in 2017 by former Morgan Stanley and TPG dealmakers Lars Andersson and Geoffrey Fink, the firm advises a deliberately small roster of corporate clients across healthcare, technology, industrials, and aerospace and defense - sectors its partners have worked for decades - while investing principal capital alongside institutional partners. Its pitch is scarcity: fewer clients, no conflicts, and partners who have collectively touched more than a trillion dollars of transactions.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Lars Andersson (Founding Partner, Chairman of the Management Committee), Geoffrey D. Fink (Founding Partner, Head of Investments & Chairman of the Investment Committee)
- **Team size:** About 22 employees
- **Products:** Financial Strategic Advisory, Board Advisory, Private Equity, Capital Advisory
- **Notable:** Partners have advised on more than $1 trillion of transaction value across target industries., Built a senior-advisor bench including retired four-star Admiral James Stavridis (former Supreme Allied Commander at NATO) and long-tenured McKinsey partners., Founders recruited from Morgan Stanley, JPMorgan, Goldman Sachs, and TPG Capital.

## Products & services

- **Financial Strategic Advisory** — Long-term advisory relationships covering M&A, capital allocation, valuation, strategic financial analysis, financing, and fairness opinions.
- **Board Advisory** — Counsel to boards and management on corporate defense, shareholder relations, and strategic decisions.
- **Private Equity** — Principal investing - sourcing, execution, and portfolio-company optimization in target industries, alongside institutional co-investors.
- **Capital Advisory** — Capital markets advice and capital-raising support for corporate clients.

## Achievements

- Partners have advised on more than $1 trillion of transaction value across target industries.
- Built a senior-advisor bench including retired four-star Admiral James Stavridis (former Supreme Allied Commander at NATO) and long-tenured McKinsey partners.
- Founders recruited from Morgan Stanley, JPMorgan, Goldman Sachs, and TPG Capital.
- Member of FINRA and SIPC.
- Led an equity consortium in a reported $85 million investment in HyperSat (2018).

## Latest updates

- **2019-07** — Founders Lars Andersson and Geoffrey Fink appointed to the board of directors of data-security firm Protegrity.
- **2018-09** — Incentrum-led equity consortium announced a reported $85M investment in HyperSat to fund hyperspectral imaging satellites.

## Links

- Website: https://incentrumgroup.com
- LinkedIn: https://www.linkedin.com/company/incentrumgroup
- Facebook: https://www.facebook.com/p/Incentrum-Group-100066658748007/

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Last updated: 2026-08-16