# Improvado

> Improvado is an AI-powered marketing analytics and intelligence platform built for enterprises and agencies. Founded in 2015, it connects 1,000+ data sources - from Google Ads and Meta to Salesforce and Shopify - and pipes everything into a unified data layer that feeds an AI agent capable of generating dashboards, monitoring data quality, running A/B tests, and delivering cross-channel marketing insights in natural language. The platform covers the full analytics stack: ETL/ELT pipelines, data governance, AI-native BI dashboards, and agentic execution - all in one environment. Backed by $34M in funding from Updata Partners, Bullpen Capital, and Nexus Venture Partners, Improvado serves Fortune 500 companies and global agencies including ASUS, Eicoff, and Booyah Advertising.

- **Founded:** 2015
- **Headquarters:** San Diego, California, United States
- **Founders:** Daniel Kravtsov (CEO & Co-founder), Anamika Sethi (Co-founder), Dmitry Nasikanov (Co-founder), Ali Flynn (Co-founder)
- **Team size:** ~95-100 employees across 14 time zones
- **Products:** AI Agent, Data Pipeline (ETL/ELT), AI-Native BI Dashboards, Marketing Data Governance, Agentic Execution
- **Notable:** Recognized as 'One to Watch' in Snowflake's Modern Marketing Data Stack 2025 report (October 2024), SOC 2 Type II, HIPAA, GDPR, and CCPA compliant - enterprise-grade security standards, 1,000+ data source connectors - one of the largest marketing connector ecosystems

## Products & services

- **AI Agent** — A natural-language marketing analytics assistant that answers questions, detects anomalies, generates dashboards, runs A/B tests, and can connect via MCP to Claude, Cursor, and Windsurf.
- **Data Pipeline (ETL/ELT)** — 1,000+ pre-built connectors pulling from paid ads, CRM, web analytics, and offline sources into a unified data layer - deployed in minutes, no coding required.
- **AI-Native BI Dashboards** — Dashboard generation via natural language queries with proactive insights, automated layout optimization, and widget-level AI editing.
- **Marketing Data Governance** — Pre-flight validation and real-time monitoring to catch data anomalies, naming inconsistencies, and budget overspend before they become problems.
- **Agentic Execution** — Autonomous experiment design, cross-platform campaign deployment, and statistical testing - running up to 5 experiments daily.
- **Creative Intelligence** — Analyzes video and image creatives by archetype, maps them to ICP segments, and generates new variants.
- **Data Transformation & Normalization** — No-code data transformation recipes that convert raw marketing data across 46,000+ unified metrics into analysis-ready datasets.

## Achievements

- Recognized as 'One to Watch' in Snowflake's Modern Marketing Data Stack 2025 report (October 2024)
- SOC 2 Type II, HIPAA, GDPR, and CCPA compliant - enterprise-grade security standards
- 1,000+ data source connectors - one of the largest marketing connector ecosystems
- 46,000+ unified metrics across connected platforms
- Helped ASUS save 90 hours per week on data preparation
- Helped Eicoff save $500,000/year in staff costs and onboard clients 15x faster
- Helped AdRoll save 82% of engineering time with 5x faster time-to-market
- Achieved 99.9% data accuracy for Booyah Advertising (previously 75%)
- Raised $34M total funding from Updata Partners, Bullpen Capital, Nexus Venture Partners
- Completed full analytics value chain with Native Dashboards (October 2025)
- Launched MCP-native integration enabling Claude, Cursor, Windsurf compatibility (2025)

## Latest updates

- **2025-09** — Unveiled next-generation AI Agent with deeper reasoning, business-aware recommendations, and industry benchmark comparisons - saving teams 30+ hours per week.
- **2025-10** — Launched Native Dashboards completing the end-to-end analytics platform from raw extraction to visualization within a single environment.
- **2025-04** — Released new AI Agent (Beta) with MCP compatibility for Claude, Cursor, and Windsurf integration.
- **2024-10** — Recognized as 'One to Watch' in Snowflake's Modern Marketing Data Stack 2025 report.
- **2022-05** — Raised $22M Series A round led by Updata Partners to accelerate product development and enterprise sales.

## Links

- Website: https://improvado.io
- LinkedIn: http://www.linkedin.com/company/improvado
- Twitter/X: https://twitter.com/improvadoio
- Facebook: https://facebook.com/Improvado.io/

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Profile page: https://yespress.io/improvado
Published by YesPress — https://yespress.io
Last updated: 2026-05-19