# Imperial Brands PLC

> Imperial Brands is a Bristol-based global tobacco and nicotine company that sells cigarette, fine-cut tobacco, cigar, rolling-paper, vape, heated-tobacco and oral-nicotine brands in roughly 120 markets. The smallest of the four major international tobacco groups, it positions itself as a focused challenger: defending cash-generative combustible franchises while selectively building blu, Pulze, iD, Skruf and Zone in smoke-free categories. Its majority stake in distributor Logista adds a large European logistics operation to the model.

- **Founded:** 1901
- **Headquarters:** Bristol, United Kingdom
- **Team size:** Approximately 25,000 employees worldwide.
- **Products:** Combustible tobacco portfolio, blu, Pulze and iD, Skruf and Skruf Super White, Zone
- **Notable:** Built a portfolio sold in around 120 markets and became the fourth-largest international tobacco company., Delivered £8.316 billion of tobacco and NGP net revenue and £2.7 billion of free cash flow in FY2025., Grew FY2025 NGP net revenue 13.7% at constant currency to £369 million.

## Products & services

- **Combustible tobacco portfolio** — International and local cigarette, fine-cut tobacco, cigar and rolling-paper brands including Winston, JPS, Kool, Gauloises, West, Davidoff, Lambert & Butler, Backwoods, Golden Virginia and Rizla.
- **blu** — Vape systems and e-liquids positioned as smoke-free alternatives for adult smokers.
- **Pulze and iD** — A heated-tobacco device and consumables platform, first trialled in Japan and later rolled out selectively in Europe.
- **Skruf and Skruf Super White** — Nordic snus and tobacco-free oral nicotine pouches; Imperial invested in Skruf in 2005 and completed the acquisition in 2008.
- **Zone** — A US modern oral nicotine pouch range with 14 variants across two nicotine strengths, launched from products acquired from TJP Labs.
- **Logista distribution** — A 50.01%-owned European distribution business serving tobacco, pharmaceutical, convenience and transport customers.

## Achievements

- Built a portfolio sold in around 120 markets and became the fourth-largest international tobacco company.
- Delivered £8.316 billion of tobacco and NGP net revenue and £2.7 billion of free cash flow in FY2025.
- Grew FY2025 NGP net revenue 13.7% at constant currency to £369 million.
- Increased aggregate market share in its five priority combustible markets by 48 basis points from FY2020 to FY2025.
- Returned £10 billion to shareholders through dividends and buybacks over FY2021-FY2025.
- Reached 20.7% return on invested capital in FY2025.
- Expanded smoke-free brands across vape, heated tobacco and modern oral nicotine categories.

## Latest updates

- **2026-05** — Half-year 2026 tobacco and NGP net revenue rose 1.8% at constant currency; NGP net revenue rose 7.5%, while reported operating profit fell 36.5% after Delaware settlement and strategy costs.
- **2026-02** — Announced a long-term global partnership with Capgemini to accelerate data-led consumer insight, sales execution, innovation and operating-model changes.
- **2025-11** — Reported FY2025 revenue of £32.171 billion, £2.7 billion of free cash flow and 13.7% constant-currency NGP net revenue growth; Lukas Paravicini became chief executive.
- **2025-03** — Presented a 2030 strategy centered on sustainable combustible value, greater scale in NGP, differentiated brands, a high-performance culture and a simpler data-led organization.
- **2024-01** — Launched Zone modern oral nicotine pouches in selected US metropolitan markets after acquiring the underlying range from TJP Labs in 2023.

## Links

- Website: https://www.imperialbrandsplc.com/
- LinkedIn: https://uk.linkedin.com/company/imperial-brands-plc
- Twitter/X: https://x.com/imperialbrands
- YouTube: https://www.youtube.com/@ImperialBrandsPLC
- Instagram: https://www.instagram.com/imperialbrandsplc/
- Facebook: https://www.facebook.com/ImperialBrandsPLC

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Last updated: 2026-08-13