# Impel

> Impel is a vertical AI software company for automotive retail. Its Automotive AI Operating System connects dealership data and workflows across digital merchandising, chat, lead follow-up, service, marketing, and repurchase, giving dealers, dealer groups, OEMs, marketplaces, and specialty-vehicle retailers one platform for customer lifecycle management. The company says it serves more than 8,000 retailers and OEMs in 51 countries and has handled 40 billion shopper interactions.

- **Founded:** 2014
- **Headquarters:** New York City, United States
- **Founders:** Devin Daly (Co-Founder and CEO), Michael Quigley (Co-Founder, President and Chief Strategy Officer), Steven Saporta (Co-Founder)
- **Team size:** About 450 employees on the company's current About page; supplied company data lists 540 employees.
- **Products:** Automotive AI Operating System (AIOS), Merchandising AI, Chat AI, Sales AI, Service AI
- **Notable:** Serves more than 8,000 retailers and OEMs across 51 countries, according to Impel., Delivered 40 billion shopper interactions and influenced more than $10 billion in sales and service revenue, according to the company in February 2026., Acquired Outsell for more than $100 million in cash and equity in 2024, following acquisitions of Pulsar AI and CarLabs.ai.

## Products & services

- **Automotive AI Operating System (AIOS)** — A shared activation and orchestration layer that connects dealer data, customer touchpoints and configurable AI agents across the vehicle lifecycle.
- **Merchandising AI** — 360-degree WalkArounds, feature tours, video production, imaging enhancement, damage tagging, background editing and marketplace syndication for vehicle inventory.
- **Chat AI** — A 24/7 multilingual website assistant for VIN-specific questions, recommendations, lead capture and handoff to dealership staff.
- **Sales AI** — Automated lead response, qualification, long-term follow-up, appointment scheduling and re-engagement over email and text, with configurable dealership rules.
- **Service AI** — Automated service outreach, appointment scheduling, declined-work and lapsed-customer follow-up designed to improve repair-order volume and retention.
- **Marketing AI** — First-party-data-driven outreach for loyalty, trade-in, lease-end, service and repurchase campaigns across the ownership lifecycle.

## Achievements

- Serves more than 8,000 retailers and OEMs across 51 countries, according to Impel.
- Delivered 40 billion shopper interactions and influenced more than $10 billion in sales and service revenue, according to the company in February 2026.
- Acquired Outsell for more than $100 million in cash and equity in 2024, following acquisitions of Pulsar AI and CarLabs.ai.
- Reached a valuation above $1 billion and has described itself as automotive retail's first AI unicorn.
- Ranked No. 118 on the 2019 Deloitte Technology Fast 500 and appeared on the 2025 Inc. 5000.
- Its domain-tuned automotive LLM was featured as an AWS case study at Meta's LlamaCon; Impel reported a 20% accuracy improvement over its previous third-party model.
- Named a 2026 Powersports Business Nifty 50 product for Sales AI and Chat AI.

## Latest updates

- **2026-07** — FM Capital completed a follow-on secondary purchase, increasing its position six months after its first investment.
- **2026-05** — Impel launched a next-generation Sales AI product combining configurable AI agents with automatically generated personalized video and vehicle dossiers.
- **2026-02** — TrueCar selected Impel as its strategic Automotive AI partner for a network serving 11,500 dealers and 250 membership organizations.
- **2026-01** — Impel opened a U.S. office in Burlington, Vermont.
- **2025-12** — The company completed a secondary share sale that added FM Capital as an investor and strategic partner.
- **2025-09** — Mitsubishi Motors North America certified Impel Sales AI, Chat AI and Merchandising AI for its U.S. retailer network.
- **2025-08** — Impel and RockED publicly launched their Automotive AI Certification Program after 2,000 early enrollments.
- **2025-07** — Impel showcased a domain-tuned production LLM and released Archias research on domain-specific AI safety.

## Links

- Website: https://impel.ai
- LinkedIn: https://www.linkedin.com/company/getimpel/
- Twitter/X: https://twitter.com/getimpel
- Instagram: https://www.instagram.com/getimpel/
- Facebook: https://www.facebook.com/getimpel/

---

Profile page: https://yespress.io/impel
Published by YesPress — https://yespress.io
Last updated: 2026-08-12