# Impartner

> Impartner sells cloud software that helps businesses recruit, onboard, train, market with and sell through external partners. Its PRM platform combines partner operations with marketing automation, CRM integrations, analytics, AI assistance and cloud marketplace workflows, serving global channel programs across technology, manufacturing, telecommunications and financial services.

- **Founded:** 1997
- **Headquarters:** Salt Lake City, United States
- **Founders:** Craig Flynn (Founder; executive vice president of engineering at the 2015 ownership transition)
- **Products:** Impartner PRM, Partner Marketing Automation / TCMA, News on Demand, Journey Builder, Orchestration Studio
- **Notable:** Named a Leader in The Forrester Wave: Partner Relationship Management, Q4 2020., Company announced Leader status in G2 Summer 2026 Enterprise grids for PRM and Through-Channel Marketing., 2023 commissioned Forrester Consulting TEI modeled 296% three-year ROI for a composite organization; not a universal customer result.

## Products & services

- **Impartner PRM** — Cloud partner management covering recruitment, onboarding, deal registration, content, training, tiering and reporting.
- **Partner Marketing Automation / TCMA** — Co-branded campaigns, content syndication and paid media execution for channel partners.
- **News on Demand** — Personalized partner newsletters and segmented communications; also available separately.
- **Journey Builder** — Configurable partner journeys and guided onboarding workflows.
- **Orchestration Studio** — Visual integration and automation workflows connecting partner systems.
- **Analytics Studio** — Partner performance, pipeline and marketing reporting.
- **Referral Management** — Referral attribution and incentive automation expanded through the Amplifinity acquisition.
- **HyperscalerGTM** — Connects partner deal registration, co-sell and marketplace transactions across AWS, Microsoft Azure and Google Cloud.
- **Aimi** — Embedded AI for content creation and translation, text or voice record creation and asset-library assistance.
- **Impartner CPQ** — Partner self-service quoting with vendor-controlled catalogs, tiered pricing and approvals.

## Achievements

- Named a Leader in The Forrester Wave: Partner Relationship Management, Q4 2020.
- Company announced Leader status in G2 Summer 2026 Enterprise grids for PRM and Through-Channel Marketing.
- 2023 commissioned Forrester Consulting TEI modeled 296% three-year ROI for a composite organization; not a universal customer result.

## Latest updates

- **2025-10** — HyperscalerGTM launch announcement datelined October 15, 2025; the resource page carries a March 2026 publication date.
- **2025-12** — Released Aimi on December 11 for embedded AI-assisted partner workflows.
- **2026-06** — Announced G2 Summer enterprise Leader recognition on June 4 and expanded HubSpot CRM Sync on June 30.
- **2026-08** — Launched Impartner CPQ on August 20, adding governed partner self-service quoting.

## Links

- Website: https://impartner.com/
- LinkedIn: https://www.linkedin.com/company/impartnersoftware/
- Twitter/X: https://twitter.com/ImpartnerPRM
- YouTube: https://www.youtube.com/impartner
- Facebook: https://www.facebook.com/impartnersoftware/

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Profile page: https://yespress.io/impartner
Published by YesPress — https://yespress.io
Last updated: 2026-10-01