# Impact Consulting Enterprises

> Impact Consulting Enterprises is a Black woman-owned strategic communications, marketing, public relations, research, creative, and event-management firm based in East Orange, New Jersey. Founded by Cheryl McCants in 1989, the agency serves corporations, public agencies, nonprofits, and small businesses, with a particular strength in culturally relevant messaging and community outreach. Its public case studies range from a state maternal-health website to vaccine education, institutional recruiting, consumer campaigns, and a pro-bono press event that it says generated more than $300,000 in publicity value.

- **Founded:** 1989
- **Headquarters:** East Orange, United States
- **Founders:** Cheryl F. McCants (Founder and CEO)
- **Products:** Strategic marketing and communication, Creative services, Culturally relevant messaging and research, Public and media relations, Event management
- **Notable:** A pro-bono United Way press event, produced with less than seven days' notice, reportedly generated more than 137,557 headline impressions, an online audience above 193.3 million, over 500,000 television viewers, and more than $300,000 in publicity value., COVID-19 messaging and outreach materials supported New Jersey's effort to get 70% of residents at least one vaccine dose by July 2021., Communications for Gateways to Newark helped the mural announcement reach a reported audience of nearly 2 million.

## Products & services

- **Strategic marketing and communication** — Research, culturally competent strategy, tactical and digital plans, media planning and buying, community outreach, internal communication, key messages, crisis communication, and reputation management.
- **Creative services** — Brand identity, copywriting, websites, collateral, digital campaigns, advertising, multimedia, and video production.
- **Culturally relevant messaging and research** — Brand-culture assessment, organizational-change planning, corporate training, leadership engagement, inclusive-culture work, and DEI storytelling.
- **Public and media relations** — PR planning, editorial support, pitching, media coordination, monitoring, press briefings, news conferences, translation, and media training.
- **Event management** — Programming, speaker and audience development, promotion, production oversight, content, photography, video, social media, media relations, and merchandise.
- **Build Your Brand podcast** — A short-form podcast hosted by Cheryl McCants about brand visibility, communication, marketing, and sustainable business growth.

## Achievements

- A pro-bono United Way press event, produced with less than seven days' notice, reportedly generated more than 137,557 headline impressions, an online audience above 193.3 million, over 500,000 television viewers, and more than $300,000 in publicity value.
- COVID-19 messaging and outreach materials supported New Jersey's effort to get 70% of residents at least one vaccine dose by July 2021.
- Communications for Gateways to Newark helped the mural announcement reach a reported audience of nearly 2 million.
- Media work for the close of Newark's 350th anniversary reached a reported audience of 3.1 million after the organizing committee lost several personnel.
- Received 2021 Corporate Vision honors for Best Marketing & Communications Strategists - Northeast USA and Best Business and Brand Narrative PR Agency - New Jersey.
- Cheryl McCants was named a 2021 Top Women in Media DEI Champion.
- McCants received 2017 Stevie recognition in Woman of the Year, Women Helping Women, and Women-Run Workplace categories, and PR News honors for media relations and blogging work.
- The firm holds or has held WOSB, WBE, SBE, DBE, MWBE, and SBA 8(a) credentials; its SBA 8(a) term ran from 2012 to 2021.

## Latest updates

- **2026-08** — Impact announced KinderSmile Foundation and Spanish Broadcasting System as new clients while sponsoring the NY & NJ Minority Supplier Development Council's BizConnect event.
- **2026-05** — The Build Your Brand podcast highlighted Impact's sustainability work, including AstraZeneca's Lead in Sustainability program, an Inclusion Award for its action plan, and pursuit of EcoVadis certification.
- **2026-05** — Build Your Brand published episode 149, 'Groundwork for a Budding Business,' continuing a five-season practical marketing series.
- **2024-07** — McCants published a midyear 'Business Independence Day' review for business owners focused on progress, goals, and strategic pivots.

## Links

- Website: https://eimpactconsulting.com/
- LinkedIn: https://www.linkedin.com/company/impact-consulting-enterprises-llc
- Twitter/X: https://twitter.com/ICEBranding
- YouTube: https://www.youtube.com/user/ICEMarketingVideos
- Instagram: https://www.instagram.com/mccantsmarketing/
- Facebook: https://www.facebook.com/ImpactConsultingEnterprises/

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Profile page: https://yespress.io/impact-consulting-enterprises
Published by YesPress — https://yespress.io
Last updated: 2026-09-21