# Impact Capital Private Equity

> Impact Capital Private Equity is the operating investment arm of Driven Capital, the single-family office of serial entrepreneur Mike Repole - the co-founder of Vitaminwater and BodyArmor, two brands he sold to Coca-Cola for a combined roughly $9.6 billion. Based in Orlando, Florida, the firm takes controlling or significant stakes in consumer brands across food, beverage, wellness and sports, then applies the same operator playbook Repole used to build his own companies. Its portfolio runs from granola bars (Junkless) to performance footwear (NOBULL, now merged with Tom Brady's TB12) to a professional spring football league (the UFL).

- **Founded:** 2022
- **Headquarters:** Orlando, Florida, United States
- **Founders:** Mike Repole (Founder & Chairman (Principal, Driven Capital family office))
- **Team size:** ~11-17 employees
- **Products:** Control-stake private equity investment, Growth capital and strategic investment, Operating leadership
- **Notable:** Founded by Mike Repole, co-founder of Vitaminwater/Glaceau (sold to Coca-Cola for ~$4.1B) and BodyArmor (sold to Coca-Cola for $5.6B)., Acquired a majority stake in NOBULL in 2023; the brand later merged with Tom Brady's TB12 and Brady Brand and was reported at a valuation near $1 billion., Acquired a majority stake in Junkless Foods, a better-for-you granola bar brand, in October 2023.

## Products & services

- **Control-stake private equity investment** — Acquires majority or significant stakes in consumer brands and takes an active role in operations, marketing and distribution rather than acting as a passive capital provider.
- **Growth capital and strategic investment** — Participates in growth rounds for high-potential wellness and consumer startups, as with its position in Create Wellness' Series B.
- **Operating leadership** — Embeds experienced operators - many from BodyArmor and the broader Repole network - into portfolio companies, and can lead business operations, as it now does for the United Football League.

## Achievements

- Founded by Mike Repole, co-founder of Vitaminwater/Glaceau (sold to Coca-Cola for ~$4.1B) and BodyArmor (sold to Coca-Cola for $5.6B).
- Acquired a majority stake in NOBULL in 2023; the brand later merged with Tom Brady's TB12 and Brady Brand and was reported at a valuation near $1 billion.
- Acquired a majority stake in Junkless Foods, a better-for-you granola bar brand, in October 2023.
- Took an ownership stake in the United Football League in 2025 and assumed leadership of the league's business operations.
- Participated in Create Wellness' ~$20M Series B round alongside Alliance Consumer Growth in 2026.

## Latest updates

- **2026-03** — Impact Capital participated in a ~$20M Series B round for New York wellness startup Create Wellness, maker of vegan creatine gummies and drinks, in a round led by Alliance Consumer Growth.
- **2025-07** — Impact Capital acquired an ownership stake in the United Football League and took over leadership of the league's business operations.
- **2024-02** — Tom Brady merged TB12 and Brady Brand into Impact Capital-backed NOBULL, becoming its second-largest shareholder; the combined company was reported near a $1B valuation.

## Links

- Website: https://impactcapitalpe.com
- LinkedIn: https://www.linkedin.com/company/impact-capital-private-equity

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Profile page: https://yespress.io/impact-capital-private-equity
Published by YesPress — https://yespress.io
Last updated: 2026-08-16