# Imagine Communications

> Imagine Communications supplies video processing, channel origination, broadcast automation and advertising management technology to broadcasters, sports producers, television networks and video distributors. Its portfolio connects SDI, IP and cloud workflows while helping media businesses schedule, deliver and monetize programming. It became part of Lumine Group in July 2026.

- **Founded:** 2005
- **Headquarters:** Plano, United States
- **Founders:** Ron Gutman (Co-founder; CTO of the original video-processing company), Doron Segev (Co-founder; SVP product technology and architecture of the original company)
- **Products:** Selenio Network Processor (SNP), Magellan Control System, Versio Integrated Playout, Aviator Orchestrator, GamePlan
- **Notable:** Imagine reports 11 technical Emmy awards across its technology heritage., Imagine reports more than 200 global patents., IMS Productions upgraded five trucks in two months with BeckTV and Imagine technology for the 2025 IndyCar season.

## Products & services

- **Selenio Network Processor (SNP)** — Media processing for SDI/IP gateways, synchronization, format conversion, HDR, JPEG XS and multiviewing.
- **Magellan Control System** — Control and monitoring of SDI, IP and hybrid signal routing.
- **Versio Integrated Playout** — Software-based channel origination integrating playout, branding and automation.
- **Aviator Orchestrator** — Orchestrates channel resources across on-premises and cloud deployments.
- **GamePlan** — Audience-aware linear television ad placement and inventory optimization; cloud optimization service launched in 2022.
- **Landmark Sales** — Advertising sales management and campaign workflows.
- **SureFire** — Video ad server for OTT monetization with broadcast-style placement controls.
- **xG Linear and OSI Traffic & Billing** — Advertising traffic, scheduling and billing software.
- **XVR** — High-density ingest and playout engine; 2026 demonstrations added graphics, MXL interoperability and AI-assisted operations.
- **Customer Enablement** — Consulting, training, support and managed services for media systems.

## Achievements

- Imagine reports 11 technical Emmy awards across its technology heritage.
- Imagine reports more than 200 global patents.
- IMS Productions upgraded five trucks in two months with BeckTV and Imagine technology for the 2025 IndyCar season.
- The company announced real-time graphics and MXL interoperability demonstrations for XVR at IBC2026.

## Latest updates

- **2026-09** — September 8: announced XVR graphics, master control, MXL and AI-assisted playout demonstrations at IBC2026.
- **2026-09** — September 1: announced Magellan PanelFlex control surfaces.
- **2026-08** — August 24: announced AI and Model Context Protocol strategy demonstrations for IBC2026.
- **2026-07** — July 1: Lumine Group announced its acquisition of Imagine Communications Holdings Inc.

## Links

- Website: https://imaginecommunications.com/
- LinkedIn: https://www.linkedin.com/company/imagine-communications
- Twitter/X: https://twitter.com/Imagine_Comms
- YouTube: https://www.youtube.com/user/imaginecomms
- Facebook: https://www.facebook.com/ImagineCommsCorp

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Profile page: https://yespress.io/imagine-communications
Published by YesPress — https://yespress.io
Last updated: 2026-10-17