# Ilan Bajarlia

> Ilan Bajarlia is the CEO and co-founder of nocnoc, a Montevideo-based cross-border e-commerce facilitator that connects more than 2,500 global brands and sellers from the U.S. and China with shoppers across Latin America's fragmented marketplaces. A former dLocal and AstroPay business developer, he built nocnoc from a $300,000 friends-and-family seed into a company that has raised roughly $22 million, led by PayPal Ventures, and operates the largest cross-border stores in the region across Brazil, Mexico, Colombia, Chile and Argentina.

- **Role:** CEO & Co-Founder at nocnoc
- **Organizations:** nocnoc, dLocal, AstroPay, Educacion Responsable Uruguay
- **From:** Uruguay
- **Nationality:** Uruguayan
- **Known for:** Co-founded and leads nocnoc, the largest cross-border store operator in Latin America., Raised roughly $22 million in venture funding, including a $14M Series A led by PayPal Ventures., Built a network connecting 2,500+ global brands with ~500 million Latin American consumers across 20 marketplaces.

## Career timeline

- **2014** — Founded Educacion Responsable Uruguay, an emotional-education program that grew to 45+ schools and 10,000 students.
- **2015-2017** — Business development roles at AstroPay and dLocal, closing LatAm partnerships with GoDaddy, Avast, ESET and Endurance International Group.
- **2018** — Co-founded nocnoc with Diego Szilagyi and Joaquin Colella in Uruguay.
- **2022** — nocnoc raised a $7M seed round to connect global sellers with LatAm marketplaces.
- **2023** — Raised $14M Series A led by PayPal Ventures (June 9).
- **2024** — Re-entered Argentina in December following Milei-era import deregulation allowing $400 duty-free imports.
- **2025** — Featured on the cover of Forbes Uruguay issue No. 16.

## Achievements

- Co-founded and leads nocnoc, the largest cross-border store operator in Latin America.
- Raised roughly $22 million in venture funding, including a $14M Series A led by PayPal Ventures.
- Built a network connecting 2,500+ global brands with ~500 million Latin American consumers across 20 marketplaces.
- Grew gross merchandise volume 3x in 12 months with 250% year-over-year growth.
- Featured on the cover of Forbes Uruguay (issue No. 16, 2025).
- Earlier founded Educacion Responsable Uruguay, reaching 10,000 students across 45+ schools.

## Latest updates

- **2025-02** — Featured on the cover of Forbes Uruguay issue No. 16 as a leading regional cross-border e-commerce founder.
- **2024-12** — nocnoc re-entered Argentina following import deregulation allowing $400 duty-free purchases.

## Links

- Website: https://nocnocstore.com
- LinkedIn: https://www.linkedin.com/in/ilanbajarlia/
- Facebook: https://facebook.com/nocnocmty

---

Profile page: https://yespress.io/ilan-bajarlia
Published by YesPress — https://yespress.io
Last updated: 2026-06-12