# iHerb

> iHerb is a privately held, Irvine-based ecommerce retailer that sells vitamins, supplements, beauty, grocery, sports nutrition and other wellness products directly to consumers. Its edge is less about a single bottle than the system around it: direct sourcing without third-party sellers, climate-controlled inventory, localization across 36 languages and a nine-center logistics network serving customers in 180 countries. The company reported $2.9 billion in fiscal 2025 net sales, 44 million orders and 15 million active customers, then expanded its U.S. position by acquiring Vitacost in January 2026.

- **Founded:** 1996
- **Headquarters:** Irvine, United States
- **Founders:** Ray Faraee (Founder and former CEO)
- **Team size:** Approximately 3,000 team members worldwide
- **Products:** iHerb ecommerce marketplace, iHerb house brands, Rewards program, Autoship & Save, iHerb Wellness Hub
- **Notable:** Reached more than $1 billion in annual sales in 2018., Reported $2.9 billion in fiscal 2025 net sales, up 19 percent year over year., Fulfilled more than 44 million orders and served 15 million active customers in fiscal 2025.

## Products & services

- **iHerb ecommerce marketplace** — A direct-to-consumer catalog of more than 50,000 products from nearly 2,000 brands across vitamins, minerals, supplements, sports nutrition, beauty, grocery, baby, home and pet care.
- **iHerb house brands** — Proprietary wellness lines introduced beginning in 2009, including California Gold Nutrition and other owned brands positioned around value and independent testing.
- **Rewards program** — A referral and loyalty system that gives customers incentives to recommend products and return to the platform.
- **Autoship & Save** — A subscription option for replenishable wellness products that supports convenience and recurring purchases.
- **iHerb Wellness Hub** — A multilingual education destination launched with more than 1,200 articles, recipes, videos and podcasts from wellness contributors.
- **iTested and Quality Promise** — Product-quality programs emphasizing direct sourcing, controlled handling, transparency and independent third-party testing for selected products.
- **Vitacost** — A U.S.-focused health and wellness ecommerce brand acquired from Kroger, including its brand, intellectual property and inventory.

## Achievements

- Reached more than $1 billion in annual sales in 2018.
- Reported $2.9 billion in fiscal 2025 net sales, up 19 percent year over year.
- Fulfilled more than 44 million orders and served 15 million active customers in fiscal 2025.
- Processed a company-record 174,000 orders in one day during 2025.
- Built a catalog of more than 50,000 products from nearly 2,000 brands.
- Expanded the shopping experience to 36 languages, 80-plus currencies and 40-plus payment options.
- Built a network of nine climate-controlled logistics centers across the U.S., Asia and the Middle East.
- Acquired Vitacost from Kroger in January 2026.
- CEO Emun Zabihi received the EY US Entrepreneur Of The Year 2026 Pacific Southwest award.
- Earned Great Place To Work recertification for a sixth consecutive year, according to the company's 2026 update.

## Latest updates

- **2026-07** — Promoted Peter Smith to general manager for the Asia-Pacific region.
- **2026-06** — CEO Emun Zabihi was named an EY US Entrepreneur Of The Year 2026 Pacific Southwest award winner.
- **2026-05** — Launched the iHerb Quality Promise, emphasizing sourcing, storage, testing and transparency.
- **2026-03** — Reported record fiscal 2025 net sales of $2.9 billion, up 19 percent year over year.
- **2026-02** — Formally opened a 40,000-square-meter Riyadh fulfillment center operated by CJ Logistics.
- **2026-01** — Completed the acquisition of Vitacost from Kroger.
- **2025-09** — Opened a Dallas-Fort Worth fulfillment center to improve service across the central U.S. and Mexico.
- **2025-08** — Added 14 site languages and introduced new house-brand products around its 29th anniversary.

## Links

- Website: https://www.iherb.com/
- LinkedIn: https://www.linkedin.com/company/iherb
- Twitter/X: https://twitter.com/iherb
- YouTube: https://www.youtube.com/@iHerb
- Instagram: https://www.instagram.com/iherb/
- Facebook: https://www.facebook.com/iHerb
- TikTok: https://www.tiktok.com/@iherb

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Profile page: https://yespress.io/iherb
Published by YesPress — https://yespress.io
Last updated: 2026-08-15