# Ignition

> Ignition, founded in Sydney in 2013 as Practice Ignition, is a revenue and billing automation platform for accounting firms, bookkeepers, and professional-services businesses. It combines digital proposals, engagement letters, automated invoicing, and integrated payments into one system so firms can win clients, get paid on time, and reduce scope creep. More than 7,500 businesses use Ignition, and customers processed roughly $3.1 billion through the platform in 2025.

- **Founded:** 2013
- **Headquarters:** Sydney, Australia
- **Founders:** Guy Pearson (Co-founder & Executive Chairman (former CEO)), Dane Thomas (Co-founder)
- **Team size:** ~330 employees
- **Products:** Proposals & Engagement Letters, Billing & Payment Automation, Proposal Options / Upsell, Revenue & Workflow Automation, Integrations
- **Notable:** Processed $2.7B+ in client payments and 2.3M+ accepted proposals in its first decade, Customers processed roughly $3.1B through the platform in 2025 (up from ~$3B in 2024), Raised ~$75M+ across multiple rounds including a $50M Series C led by JMI Equity in 2021

## Products & services

- **Proposals & Engagement Letters** — Digital, branded proposals with built-in engagement terms and e-signature that clients accept and pay on in one step.
- **Billing & Payment Automation** — Automated recurring and one-off invoicing with integrated card and direct-debit payment collection.
- **Proposal Options / Upsell** — Lets firms present tiered service packages so clients can self-select and upgrade at the point of acceptance.
- **Revenue & Workflow Automation** — Automated renewals, reminders, reconciliation, and revenue reporting to reduce scope creep and late payments.
- **Integrations** — Two-way connections with Xero, QuickBooks Online, Gusto, Karbon, ProConnect, XPM, Zapier, and Slack.

## Achievements

- Processed $2.7B+ in client payments and 2.3M+ accepted proposals in its first decade
- Customers processed roughly $3.1B through the platform in 2025 (up from ~$3B in 2024)
- Raised ~$75M+ across multiple rounds including a $50M Series C led by JMI Equity in 2021
- Grew from a single Sydney accounting practice to 7,500+ customers globally
- Reported 78% of customers reduced late payments and 85% reduced scope creep

## Latest updates

- **2025-01** — Ignition named Greg Strickland (ex-Box, Productboard) CEO and Amy Foo CFO; co-founder Guy Pearson moved to Executive Chairman.
- **2025-12** — Announced customers drove $3.1B in revenue through the platform in 2025.
- **2025-01** — Reported 50% year-over-year revenue growth in North America under new leadership.
- **2023-08** — Raised $15M in debt financing to extend growth.

## Links

- Website: https://ignitionapp.com
- LinkedIn: https://www.linkedin.com/company/ignition-app
- Twitter/X: https://twitter.com/ignitionapp
- YouTube: https://www.youtube.com/@ignitionapp
- Facebook: https://www.facebook.com/PracticeIgnition

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Profile page: https://yespress.io/ignition
Published by YesPress — https://yespress.io
Last updated: 2026-07-14