# Ignite2X, Inc.

> Ignite2X is an independent, full-service brand marketing agency in Allentown, Pennsylvania. Founded in 2007, it works most visibly with consumer packaged goods and retail-facing brands, joining research, strategy, creative, media, digital experiences and shopper activation. Its distinctive habit is to connect an attention-getting idea to a specific buying moment - from a Zebra Pen mascot and augmented-reality portal to geofenced tennis ads that lead shoppers to Kroger.

- **Founded:** 2007
- **Headquarters:** Allentown, United States
- **Founders:** Kevin Justice (Founder and Co-Chief Executive Officer)
- **Products:** Brand strategy and consumer insight, Integrated campaign development, Shopper and retail activation, Digital and interactive experiences, Packaging and brand identity
- **Notable:** Won nine 2023 Muse Creative Awards - one platinum, three gold and five silver - for work including Zebra Pen and California Milk Advisory Board campaigns., Won a 2017 Muse Creative Gold Award for the Find Zen in Your Pen integrated campaign., The Official Zen Office campaign averaged a 79% video-view rate and a 0.98% click-through rate in its first six months, according to the agency case study.

## Products & services

- **Brand strategy and consumer insight** — Category, competition, channel and consumer research translated into positioning, messaging and marketing plans.
- **Integrated campaign development** — Creative concepts and campaigns spanning advertising, video, social, PR, promotions and experiential work.
- **Shopper and retail activation** — In-store signage, retailer-specific offers, shoppable landing pages, sales support and programs designed to increase trial, velocity and distribution.
- **Digital and interactive experiences** — Websites, ecommerce, digital media, augmented reality, geofencing, programmatic ads and measurement.
- **Packaging and brand identity** — Brand systems, logos, visual language, packaging and merchandising materials for launches and repositioning.
- **Sports and partnership marketing** — Sponsorship strategy, partner matchmaking and activation, including work linking Zebra Pen with Ripken Baseball.

## Achievements

- Won nine 2023 Muse Creative Awards - one platinum, three gold and five silver - for work including Zebra Pen and California Milk Advisory Board campaigns.
- Won a 2017 Muse Creative Gold Award for the Find Zen in Your Pen integrated campaign.
- The Official Zen Office campaign averaged a 79% video-view rate and a 0.98% click-through rate in its first six months, according to the agency case study.
- An Ozery Walmart activation generated more than 9 million impressions, with 72% of offer redemptions coming from new users, according to the agency case study.
- The first-day announcement of the Zebra Pen and Ripken Baseball partnership generated 70.3 million earned-media impressions, according to Ignite2X's reported sources.
- The Zebra Pen marketing platform was credited by Ignite2X with helping the brand grow sales by double digits.

## Latest updates

- **2026-02** — Published a new point of view on using targeted insights to accelerate emerging-brand growth.
- **2025-12** — Published an analysis of how food brands are using AI for product development, personalization and campaign execution.
- **2025-09** — Published its Veroni case study, connecting a Cincinnati tennis sponsorship to Kroger sales through geofenced and contextual digital media.
- **2024-07** — Announced and detailed Zebra Pen's multi-year Official Signature Pen partnership with Ripken Baseball.
- **2024-03** — Refreshed its positioning around the line 'Embrace what's possible.'

## Links

- Website: https://ignite2x.com
- LinkedIn: https://www.linkedin.com/company/ignite2x-inc-
- Twitter/X: https://twitter.com/ignite2x
- YouTube: https://www.youtube.com/channel/UCDzyQpmQ_BsxXVkX9cot_Tw/
- Instagram: https://www.instagram.com/ignite2x/
- Facebook: https://www.facebook.com/ignite2X/

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Profile page: https://yespress.io/ignite2x-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-20