# Ignacio Soffia

> Ignacio Soffia is a Chilean software designer and entrepreneur based in San Francisco. He leads design at Conductor after co-founding Perhaps/Faces and serving as Faces CEO. Earlier he led design at Fintual and co-created the university admissions app InfoPSU. His work spans product interfaces, visual identity, design systems and interactive presentations.

- **Role:** Design lead at Conductor
- **Organizations:** Conductor, Faces, Perhaps Inc., Fintual, InfoPSU
- **Nationality:** Chilean
- **Education:** Pontificia Universidad Católica de Chile
- **Known for:** Co-created InfoPSU, which won the education category of TuApp and surpassed 10,000 downloads in less than a year by November 2016., Led product and brand design at Fintual., Co-presented Fintual’s design-system work at Chile Diseño 2022.

## Career timeline

- **2016** — Co-created InfoPSU with Ignacio Villagrán; November coverage reported more than 10,000 downloads in less than a year and a TuApp education-category win.
- **2019** — Joined Fintual, where he led product and brand design and became head of design.
- **2020** — Published accounts of Fintual’s visual identity redesign and a commission program selecting twenty illustrators.
- **2022** — Presented Fintual’s design-system work with Martín Bravo at Chile Diseño.
- **2023** — Left Fintual to co-found Perhaps with Gonzalo Enei and Joaquín Ossandón; served as CPO.
- **2026** — Succeeded Gonzalo Enei as CEO of Perhaps/Faces; authored the June 2 Faces II launch.
- **2026-10** — Joined Conductor with Joaquín Ossandón; his personal site identifies him as leading design in San Francisco. Faces announced its December 31, 2026 sunset on October 13.

## Achievements

- Co-created InfoPSU, which won the education category of TuApp and surpassed 10,000 downloads in less than a year by November 2016.
- Led product and brand design at Fintual.
- Co-presented Fintual’s design-system work at Chile Diseño 2022.
- Co-founded Perhaps/Faces and later became its CEO.
- Completed the 800-kilometer Across Andes 2025 Volcano Edition in three days, according to his personal project page.

## Latest updates

- **2026-10** — His personal website states that he leads design at Conductor in San Francisco; his public announcement says he joined with Joaquín Ossandón.
- **2026-10** — Faces announced on October 13 that new signups were closed and existing projects would remain usable through December 31, 2026, with React and HTML exports available.
- **2026-07** — Published a Faces guide to speaker notes and Presenter Mode on July 7.
- **2026-06** — Authored the June 2 Faces II launch, describing generative design controls, deck import, phone remote controls and plugins.

## Links

- Website: https://ignaciosoffia.com/
- LinkedIn: https://www.linkedin.com/in/ignaciosoffia
- Twitter/X: https://x.com/ignaciosoffia

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Profile page: https://yespress.io/ignacio-soffia
Published by YesPress — https://yespress.io
Last updated: 2026-10-23