# iFIT

> iFIT is a Logan, Utah connected-fitness company that pairs a global library of trainer-led workouts with smart home equipment - NordicTrack, ProForm and Freemotion machines - that automatically adjusts speed, incline and resistance to match what is on screen. It grew out of ICON Health & Fitness, a 40-plus-year equipment manufacturer, into a subscription software platform with roughly 2,500 employees and around $1.75 billion in annual revenue.

- **Founded:** 1977
- **Headquarters:** Logan, Utah, United States
- **Founders:** Scott Watterson (Co-founder & Chairman (former CEO)), Gary Stevenson (Co-founder)
- **Team size:** ~2,500 employees
- **Products:** iFIT membership, NordicTrack, ProForm, Freemotion, iFIT OS + AI Coach
- **Notable:** Grew from a decades-old equipment manufacturer (ICON Health & Fitness) into a connected-fitness software platform, rebranding as iFIT Health & Fitness in 2021., Reached roughly $1.75 billion in annual revenue, a 104% year-over-year increase in the fiscal year ended May 31, 2021., Built one of the industry's broadest ranges of interactive modalities: treadmills, bikes, ellipticals, rowers, climbers, strength, mirrors and yoga.

## Products & services

- **iFIT membership** — Subscription platform delivering live and on-demand trainer-led workouts across cardio, strength, cycling, running, rowing, Pilates, yoga, HIIT and meditation, filmed on real terrain in 121 countries and available in nine languages.
- **NordicTrack** — Premium home-fitness equipment brand - treadmills, bikes, ellipticals, rowers and strength machines - that syncs with iFIT to auto-adjust incline, speed and resistance.
- **ProForm** — Value-oriented smart home-fitness brand of treadmills, bikes and ellipticals built to run the iFIT platform.
- **Freemotion** — Commercial fitness equipment brand for gyms, studios and hospitality facilities worldwide.
- **iFIT OS + AI Coach** — Operating system for iFIT smart equipment with faster screens and processors, plus an AI Coach feature offering adaptive, personalized guidance.
- **Sweat** — Digital fitness app focused on women, acquired in 2021 to expand app-only, equipment-free programming.
- **Reform RX** — Connected Pilates reformer brand, acquired in 2025 to enter the connected-Pilates category.

## Achievements

- Grew from a decades-old equipment manufacturer (ICON Health & Fitness) into a connected-fitness software platform, rebranding as iFIT Health & Fitness in 2021.
- Reached roughly $1.75 billion in annual revenue, a 104% year-over-year increase in the fiscal year ended May 31, 2021.
- Built one of the industry's broadest ranges of interactive modalities: treadmills, bikes, ellipticals, rowers, climbers, strength, mirrors and yoga.
- Produces trainer-led outdoor workouts filmed in more than 120 countries, offered in nine languages.
- Acquired Sweat (2021) and Reform RX (2025) to expand into women's app-based training and connected Pilates.

## Latest updates

- **2025-05** — Acquired Reform RX, entering the connected-Pilates market with a smart reformer brand.
- **2024-09** — Launched a new lineup of 40-plus smart products across NordicTrack and ProForm with updated iFIT OS and an AI Coach, including the X24 Treadmill (up to 40% incline) and X24 Bike.
- **2022-10** — Named Kevin Duffy, former CEO of Sound United, as Chief Executive Officer.
- **2022-02** — Raised $355 million led by L Catterton; co-founder Scott Watterson stepped down as CEO to become Chairman amid a leadership restructuring and layoffs.

## Links

- Website: https://www.ifit.com
- LinkedIn: https://www.linkedin.com/company/ifit---fitness-technology
- Twitter/X: https://twitter.com/ifit
- YouTube: https://www.youtube.com/ifit
- Instagram: https://www.instagram.com/ifit
- Facebook: https://facebook.com/ifit
- TikTok: https://www.tiktok.com/@ifit

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Profile page: https://yespress.io/ifit
Published by YesPress — https://yespress.io
Last updated: 2026-08-14