# Identika

> Identika is an Ashburn, Virginia creative and strategic marketing agency founded by former technology executive Fernando Beltran. It began as an RFID consultancy, closed after two years, and later re-emerged through web development, film production and advertising. Today the privately held firm builds multicultural public-awareness campaigns for government agencies and positioning, demand-generation and executive-authority programs for B2B organizations. Its most visible work includes a Virginia vaccination campaign reporting more than 315 million paid-media impressions, 578,000 website clicks and support for more than 3,000 community events.

- **Founded:** 2007
- **Headquarters:** Ashburn, United States
- **Founders:** Fernando Beltran (Founder & CEO)
- **Products:** Government marketing and public-awareness campaigns, Commercial and B2B marketing, Executive positioning, Content, social media and video production, Lead Generation Blueprint
- **Notable:** Ranked No. 524 on the 2022 Inc. 5000., Ranked No. 508 on the 2023 Inc. 5000 and No. 29 on the 2023 Inc. Regionals Mid-Atlantic list., Won Gold and Silver Davey Awards in 2022 for the Virginia vaccination communications campaign.

## Products & services

- **Government marketing and public-awareness campaigns** — End-to-end strategy, multicultural creative, paid media, public relations, digital platforms and community outreach for public agencies.
- **Commercial and B2B marketing** — Positioning, brand development, messaging, demand generation and paid-media programs for companies with complex offers and long buying cycles.
- **Executive positioning** — Editorial and authority-building systems intended to help founders and executives become credible before a sales conversation begins.
- **Content, social media and video production** — Channel strategy, content systems, influencer programs, film and short-form video production, and campaign optimization.
- **Lead Generation Blueprint** — A separate Identika offer promising a tailored B2B lead-generation roadmap delivered in 14 days, with implementation support terms described on its product site.

## Achievements

- Ranked No. 524 on the 2022 Inc. 5000.
- Ranked No. 508 on the 2023 Inc. 5000 and No. 29 on the 2023 Inc. Regionals Mid-Atlantic list.
- Won Gold and Silver Davey Awards in 2022 for the Virginia vaccination communications campaign.
- Won two Gold Davey Awards in 2023 for the Virginia holiday adoption campaign.
- Won a Silver Davey Award in 2024 for a Virginia tuberculosis campaign.
- Won a Silver Davey Award in 2025 for the Sustain Fairfax climate-action campaign, bringing the agency's stated total to six Davey Awards across four consecutive years.
- The vaccination campaign reported 315 million-plus paid-media impressions, 578,000-plus website clicks and support for 3,000-plus community outreach events.
- The Sustain Fairfax campaign reported 11 million-plus impressions, 19,000-plus website clicks and 102,000-plus completed video views.

## Latest updates

- **2026-08** — Fernando Beltran published a Forbes Agency Council article arguing that AI compresses billable production time but increases the value of accountable judgment.
- **2026-04** — Identika sharpened its B2B offer around competitive authority, executive positioning and the signals buyers encounter before direct engagement.
- **2026-01** — The agency presented a Mexico-focused B2B practice aimed at companies in Aguascalientes, Leon, Queretaro, Mexico City and Guadalajara.
- **2025-10** — The Sustain Fairfax climate-action work received a Silver Davey Award, extending Identika's award run to four consecutive years.
- **2025-03** — Montgomery County, Pennsylvania selected Identika among a group of providers for a five-year, as-needed public-relations services contract.

## Links

- Website: https://identika.com
- LinkedIn: https://www.linkedin.com/company/identika/
- Twitter/X: https://twitter.com/identika
- Instagram: https://www.instagram.com/identika/
- Facebook: https://www.facebook.com/Identika

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Profile page: https://yespress.io/identika
Published by YesPress — https://yespress.io
Last updated: 2026-09-22