# Ideal Living

> Ideal Living is a Los Angeles wellness-tech company that builds and sells home air and water purifiers under three brands - AirDoctor, AquaTru and AromaTru. Founded in 1999 by direct-response marketing veteran Peter Spiegel and co-founder Kathleen Williams, it pairs independently certified filtration hardware with a vertically integrated marketing machine that reaches customers through TV, social, affiliates, Amazon and big-box retail. The pitch is simple: clean air and pure water should be affordable, and every claim on the box should be lab-verified.

- **Founded:** 1999
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Peter Spiegel (Founder & Co-CEO), Kathleen Williams (Co-Founder)
- **Team size:** Approximately 150-230 employees (sources vary)
- **Products:** AirDoctor Air Purifiers, AquaTru Water Purifiers, AromaTru, AquaTru Pro / Ideal Living Enterprise
- **Notable:** Named Innovator of the Year by the Los Angeles Business Journal (Disruptors program), AquaTru Carafe Smart named a Good Housekeeping 2026 Kitchen Awards Winner, AquaTru Carafe named Best Water Purifier in Esquire's 2025 Gadget Awards

## Products & services

- **AirDoctor Air Purifiers** — A range of home air purifiers (models from the compact 1000 to the large-space 5500) using a sealed 3-stage filtration system with an UltraHEPA filter that captures 99.99% of particles down to 0.003 microns - 100x smaller than the standard HEPA rating - plus a carbon/VOC gas filter and Whisper-Jet fans about 30% quieter than typical purifiers.
- **AquaTru Water Purifiers** — Countertop and under-counter reverse-osmosis water purifiers, independently NSF-certified to remove 83 contaminants including lead, PFAS and microplastics, requiring no plumbing or installation. Line includes the AquaTru Classic, Carafe and Carafe Smart.
- **AromaTru** — A waterless aromatherapy diffuser that disperses essential oils without heat or water, preserving the integrity of the oil.
- **AquaTru Pro / Ideal Living Enterprise** — Commercial-grade air and water purification systems for offices, gyms, hospitality and other businesses, launched to the commercial market to extend the consumer brands into B2B.

## Achievements

- Named Innovator of the Year by the Los Angeles Business Journal (Disruptors program)
- AquaTru Carafe Smart named a Good Housekeeping 2026 Kitchen Awards Winner
- AquaTru Carafe named Best Water Purifier in Esquire's 2025 Gadget Awards
- All AquaTru water purifiers certified to remove microplastics (December 2024)
- AquaTru customers estimated to have prevented ~2 billion single-use plastic bottles
- Donated over $325,000 worth of air purifiers to Los Angeles wildfire recovery efforts (January 2025)
- Founder Peter Spiegel credited with selling over $3 billion of consumer products across his career

## Latest updates

- **2026-01** — AquaTru Pro brings premium commercial water purification to the HFA Show 2026.
- **2025-11** — AquaTru wins Good Housekeeping 2026 Kitchen Award and Esquire's Best Water Purifier.
- **2025-01** — Donated over $325,000 in air purifiers to Los Angeles wildfire recovery.
- **2024-12** — All AquaTru water purifiers certified to remove microplastics.
- **2024-03** — Launched commercial-market air and water purification systems (Ideal Living Enterprise).

## Links

- Website: https://idealliving.com
- LinkedIn: http://www.linkedin.com/company/ideal-living
- Twitter/X: https://twitter.com/idealliving
- Instagram: https://www.instagram.com/idealliving
- Facebook: https://facebook.com/pages/Ideal-Living/497149687075044

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Profile page: https://yespress.io/ideal-living
Published by YesPress — https://yespress.io
Last updated: 2026-08-20