# Idea Ranch

> Idea Ranch is a Tulsa-headquartered, privately held advertising, public relations and consumer-insights agency that specializes in brands tied to work, outdoor recreation, farm-and-ranch life and place. Its model combines brand strategy, research, creative production, digital and social work, media, packaging, web and PR, with long-running relationships including Under Armour Outdoor, Pelican and Folds of Honor.

- **Founded:** 1974
- **Headquarters:** Tulsa, United States
- **Founders:** Paul Brothers (Founder and Creative Director)
- **Products:** Brand strategy and identity, Creative and content production, Media and performance marketing, Public relations and social, Web, retail and packaging
- **Notable:** Outside magazine Best Places to Work honorable mention for three consecutive years, covering 2022 through 2024., More than 13 years of work with Under Armour Outdoor., More than a decade of partnership with Folds of Honor.

## Products & services

- **Brand strategy and identity** — Positioning, research, naming, identity systems and integrated brand development.
- **Creative and content production** — Campaign concepts, copywriting, photography, video and social content, often produced in real outdoor settings.
- **Media and performance marketing** — Paid-media planning, buying, targeting, measurement and campaign optimization.
- **Public relations and social** — Earned-media strategy, launches, community development and ongoing social-channel work.
- **Web, retail and packaging** — Web experiences, packaging systems, retail creative, sales materials and trade-show solutions.
- **Consumer insights** — Audience research and analytics used to shape strategy and evaluate performance.

## Achievements

- Outside magazine Best Places to Work honorable mention for three consecutive years, covering 2022 through 2024.
- More than 13 years of work with Under Armour Outdoor.
- More than a decade of partnership with Folds of Honor.
- A Pelican brand platform that the agency says has served as a cornerstone for more than a decade.
- Expanded from Tulsa to offices in Wichita, Kansas, and Durango, Colorado.
- Won agency-of-record assignments from Atwoods in 2024 and Greenworks Commercial and Badlands in 2025, followed by Visit Ulster County and Nutrena announcements in 2026.

## Latest updates

- **2026-02** — Visit Ulster County selected Idea Ranch as agency of record for integrated destination marketing.
- **2026** — Nutrena selected Idea Ranch as agency of record for the North American animal-nutrition brand.
- **2025-08** — Jeff Tolle moved from chief creative officer to president and CEO; founder Paul Brothers returned to the creative department.
- **2025-03** — Greenworks Commercial named Idea Ranch its agency of record.
- **2025-01** — Badlands Gear named Idea Ranch its agency of record, focused on storytelling and digital and social growth.

## Links

- Website: https://idearanch.com/
- LinkedIn: https://www.linkedin.com/company/idea-ranch/
- Twitter/X: https://twitter.com/idearanchads
- YouTube: https://www.youtube.com/@idearanch1974
- Instagram: https://www.instagram.com/idea.ranch/
- Facebook: https://facebook.com/weareidearanch

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Profile page: https://yespress.io/idea-ranch
Published by YesPress — https://yespress.io
Last updated: 2026-09-24