# Idea Financial

> Idea Financial is a Miami-based non-bank lender that gives established U.S. businesses fast access to revolving credit lines and term loans, while its LevelEsq business serves plaintiff law firms with litigation financing. Founded in 2017 by trial lawyers Justin Leto and Larry Bassuk, the company pairs digital underwriting and account tools with human business advisers, targeting the cash-flow gaps that sit between slow bank processes and expensive short-duration alternatives.

- **Founded:** 2017
- **Headquarters:** Miami, United States
- **Founders:** Justin Leto (Co-founder & CEO), Larry Bassuk (Co-founder & President)
- **Team size:** 51-200 employees on LinkedIn; supplied company intelligence lists 79 employees.
- **Products:** Revolving Business Line of Credit, Business Term Loan, Idea Financial Mobile App and Customer Portal, Level Case Financing, Partner Program
- **Notable:** Surpassed $1 billion in funding originated by July 2025., Served more than 10,000 businesses across 47 U.S. states by July 2025., Raised its maximum business credit line from $250,000 to $350,000 after a 2024 warehouse facility.

## Products & services

- **Revolving Business Line of Credit** — Credit lines up to $350,000 for qualified established businesses; borrowers draw as needed, pay on the amount outstanding and replenish availability through repayment.
- **Business Term Loan** — A lump-sum, fixed-rate working-capital product with disclosed fixed repayment terms and no origination fee.
- **Idea Financial Mobile App and Customer Portal** — Digital account tools for viewing balances, making payments and requesting draws while away from a desk.
- **Level Case Financing** — A revolving credit product for plaintiff law firms, underwritten through LevelEsq, to fund case-related expenses.
- **Partner Program** — A referral channel for brokers and business-service partners, supported by AI-assisted underwriting and partner account support.

## Achievements

- Surpassed $1 billion in funding originated by July 2025.
- Served more than 10,000 businesses across 47 U.S. states by July 2025.
- Raised its maximum business credit line from $250,000 to $350,000 after a 2024 warehouse facility.
- Expanded its underwriting platform into plaintiff-law-firm case financing through LevelEsq.
- Maintained a 4.5 TrustScore across more than 500 Trustpilot reviews at the time of research, while the review platform cautions that recent reviews may not be representative.

## Latest updates

- **2026-01** — Closed a $20 million corporate term loan with EverBank to expand core small-business lending and LevelEsq legal financing.
- **2025-07** — Announced more than $1 billion funded to over 10,000 businesses across 47 states since launch.
- **2024-10** — Closed a $50 million warehouse facility led by Performance Trust and increased its maximum business credit line to $350,000.
- **2024-04** — Upsized a Synovus warehouse facility to $130 million with additional capital from ORIX USA's Credit Opportunities Group.

## Links

- Website: https://www.ideafinancial.com
- LinkedIn: https://www.linkedin.com/company/ideafinancial
- Twitter/X: https://www.twitter.com/ideafinancial
- Instagram: https://www.instagram.com/ideafinancial
- Facebook: https://www.facebook.com/ideafinancial

---

Profile page: https://yespress.io/idea-financial
Published by YesPress — https://yespress.io
Last updated: 2026-08-18