# iCrossing

> iCrossing is a Hearst-owned digital marketing agency and technology consultancy. It combines search and paid media with experience design, content, data, platform engineering and AI to help enterprise brands attract customers and improve conversion.

- **Founded:** 1998
- **Headquarters:** New York, United States
- **Founders:** Jeffrey Herzog (Founder and former CEO)
- **Products:** Search, AI & Discoverability, Performance media and acquisition, Experience design and content systems, Digital platforms and engineering, Data, AI & Intelligence
- **Notable:** Included in the Inc. 5000 in 2006, 2007, 2008, 2009 and 2010., iCrossing and Shell won Best Use of Data at the 2025 European Search Awards, according to the agency announcement., Included in Forrester’s Media Management Services Landscape, Q2 2026; inclusion does not imply endorsement.

## Products & services

- **Search, AI & Discoverability** — SEO, generative engine optimization, answer engine optimization and discoverability strategy across search and AI interfaces.
- **Performance media and acquisition** — Paid search, audience strategy, media planning, buying and optimization.
- **Experience design and content systems** — Customer journey design, conversion improvement, reusable design systems and content operations.
- **Digital platforms and engineering** — Web development, commerce, platform modernization and marketing technology integration.
- **Data, AI & Intelligence** — Measurement, first-party data architecture, predictive modeling, customer data platforms and CRM enablement.
- **iX Accelerator** — Proprietary marketing intelligence and workflow platform connecting data, activation, automation and measurement.
- **iX Intelligent Content** — AI-assisted content workflow used in client editorial and search programs.
- **B2B Digital Twin** — AI audience simulation interface combining customer data and research for testing and ideation; complements customer research.
- **Operating-model and workforce consulting** — Marketing governance, delivery redesign, hybrid in-housing and AI workforce enablement.

## Achievements

- Included in the Inc. 5000 in 2006, 2007, 2008, 2009 and 2010.
- iCrossing and Shell won Best Use of Data at the 2025 European Search Awards, according to the agency announcement.
- Included in Forrester’s Media Management Services Landscape, Q2 2026; inclusion does not imply endorsement.
- Announced three 2026 Financial Services Forum awards with American Express.

## Latest updates

- **2026-07** — Announced three Financial Services Forum awards with American Express: AI Search, Generative AI and Judges’ Special Award for Innovation in B2C.
- **2026-04** — Announced inclusion in Forrester’s Media Management Services Landscape, Q2 2026.
- **2026-03** — Published its B2B Digital Twin approach and a three-part webinar series with Forrester.
- **2025-05** — Announced a Best Use of Data European Search Award with Shell.

## Links

- Website: https://www.icrossing.com/
- LinkedIn: https://www.linkedin.com/company/icrossing/
- Twitter/X: https://twitter.com/icrossing
- YouTube: https://www.youtube.com/@iCrossing
- Facebook: https://www.facebook.com/icrossing

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Profile page: https://yespress.io/icrossing
Published by YesPress — https://yespress.io
Last updated: 2026-10-24