# ICON PR

> ICON PR is an independent Los Angeles public-relations firm founded by Heather Besignano in 2018. It applies the machinery of traditional entertainment publicity - positioning, media relationships, talk-show booking, awards campaigns and crisis counsel - to actors, musicians, authors, executives and digital creators who want careers that extend beyond a single release or platform.

- **Founded:** 2018
- **Headquarters:** West Hollywood, United States
- **Founders:** Heather Besignano (Founder & CEO)
- **Team size:** Approximately 17-18 people appear in third-party and LinkedIn listings; the official team page profiles six publicists, and LinkedIn classifies the firm as 2-10 employees.
- **Products:** Entertainment publicity, Music publicity, Creator and personal-brand strategy, Awards campaigns, Author and book publicity
- **Notable:** Heather Besignano and ICON PR were named to Business Insider's influencer-PR power list in 2021, 2022, 2023 and 2024, according to the firm's official biography., The firm launched Mayim Bialik's Breakdown and supported other podcast launches and media engagement., The agency's published press portfolio includes client placements in Variety, Billboard, Forbes, W, Teen Vogue, Harper's Bazaar, Marie Claire and other national outlets.

## Products & services

- **Entertainment publicity** — Campaigns for film, television and digital talent, including project positioning and talk-show bookings.
- **Music publicity** — Release, tour and artist-development campaigns designed to build visibility, radio engagement, touring opportunities and label interest.
- **Creator and personal-brand strategy** — Long-range positioning for digital creators moving into books, products, fashion, screen work and brand partnerships.
- **Awards campaigns** — Publicity work around the Oscars, SAG Awards, Golden Globes, Critics' Choice Awards, Grammys and Emmys.
- **Author and book publicity** — Campaigns for celebrity-authored releases, including work associated with Mayim Bialik, Alicia Silverstone and Melissa Rivers.
- **Podcast booking and launches** — Talent and media engagement for shows including Mayim Bialik's Breakdown, Comfort Food, Ghosts & Grit and The Osbournes Podcast.
- **Crisis communications and rebranding** — Counsel for reputational events and renewed positioning for established public figures.

## Achievements

- Heather Besignano and ICON PR were named to Business Insider's influencer-PR power list in 2021, 2022, 2023 and 2024, according to the firm's official biography.
- The firm launched Mayim Bialik's Breakdown and supported other podcast launches and media engagement.
- The agency's published press portfolio includes client placements in Variety, Billboard, Forbes, W, Teen Vogue, Harper's Bazaar, Marie Claire and other national outlets.
- Team campaigns have supported recognitions including Forbes 30 Under 30, TIME100, USA Today Women of the Year and six New York Times bestselling book campaigns.
- ICON PR expanded its public footprint beyond Los Angeles to team members or collaborators in New York, Nashville, Dallas and London.

## Latest updates

- **2026-04** — Heather Besignano discussed ICON PR's hybrid traditional-and-digital strategy, crisis counsel and the future of the creator economy with Net Influencer.
- **2025** — The firm's team page added Gary Easton's creator, fashion and digital-culture practice and continued to list Nashville-based music specialists Gayle Davidson and Ben Jackson.
- **2024** — ICON PR and Besignano marked a fourth consecutive year on Business Insider's list of leading influencer publicists, according to the agency biography.

## Links

- Website: https://www.icon-publicity.com/
- LinkedIn: https://www.linkedin.com/company/icon-pr
- Twitter/X: https://twitter.com/icon_pr/
- Instagram: https://instagram.com/icon_pr/
- Facebook: https://facebook.com/IconPR/

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Profile page: https://yespress.io/icon-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-17