# Ibotta

> Ibotta is a Denver-based technology company that runs the largest digital promotions network in North America. It started as a phone app that paid shoppers cash back for scanning grocery receipts and grew into the Ibotta Performance Network (IPN), which places brand-funded rebates inside the apps and sites of retailers like Walmart, Instacart, Dollar General and DoorDash. Brands pay only when a promotion drives a sale, consumers keep the savings, and Ibotta takes a cut - a model that has handed American shoppers more than $1.8 billion.

- **Founded:** 2011
- **Headquarters:** Denver, Colorado, United States
- **Founders:** Bryan Leach (Founder & CEO)
- **Team size:** Approximately 800 employees
- **Products:** Ibotta App (Direct-to-Consumer), Ibotta Performance Network (IPN), Ibotta Browser Extension, LiveLift
- **Notable:** Completed the largest technology IPO in Colorado history on the NYSE in April 2024 (ticker IBTA)., Paid American shoppers more than $1.8 billion in cash back across its app and network., Built the largest digital promotions network in North America, reaching 200M+ consumers.

## Products & services

- **Ibotta App (Direct-to-Consumer)** — Free mobile and web app where shoppers browse cash-back offers, buy the products, verify the purchase (by linking a loyalty account or scanning a receipt), and withdraw earnings via PayPal, Venmo or gift cards.
- **Ibotta Performance Network (IPN)** — A technology platform that distributes brand-funded digital promotions across third-party retailer and publisher properties - so a shopper redeems the same offer inside Walmart, Instacart or DoorDash without ever opening the Ibotta app.
- **Ibotta Browser Extension** — Desktop extension that surfaces cash-back offers and applies savings while shopping online.
- **LiveLift** — Analytics capability that gives brands more sophisticated projections and profitability metrics for promotions, measuring incremental sales lift.

## Achievements

- Completed the largest technology IPO in Colorado history on the NYSE in April 2024 (ticker IBTA).
- Paid American shoppers more than $1.8 billion in cash back across its app and network.
- Built the largest digital promotions network in North America, reaching 200M+ consumers.
- Reached unicorn ($1B) valuation in 2019.
- Ranked among the most-downloaded shopping apps in the U.S. with tens of millions of downloads.
- Signed major distribution partners including Walmart, Instacart and DoorDash for the IPN.

## Latest updates

- **2025-Q4** — Reported fourth-quarter and full-year 2025 results with annual revenue of about $342.4M.
- **2025-Q4** — Formally announced LiveLift, adding sharper projection and profitability metrics for brand promotions.
- **2025-01** — Announced a multi-year strategic partnership with DoorDash, extending the IPN to 115,000+ non-restaurant stores.
- **2024-04** — Went public on the NYSE under ticker IBTA - the largest tech IPO in Colorado history.
- **2024** — Added Family Dollar, AppCard, Schnucks and Instacart to the Ibotta Performance Network.

## Links

- Website: https://ibotta.com
- LinkedIn: https://www.linkedin.com/company/ibotta-inc-
- Twitter/X: https://twitter.com/IbottaApp
- YouTube: https://www.youtube.com/ibotta
- Instagram: https://www.instagram.com/ibotta/
- Facebook: https://www.facebook.com/ibottaapp
- TikTok: https://www.tiktok.com/@ibotta

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Profile page: https://yespress.io/ibotta
Published by YesPress — https://yespress.io
Last updated: 2026-08-13