# Ian Bertrand

> Ian Bertrand is a Toronto-based sports marketer and operator who became Chief Marketing Officer of CCM Hockey after more than two decades building global consumer experiences at Nike, followed by leadership roles at Canada Goose and Moose Knuckles. His career connects retail, running, Olympic campaigns, immersive brand environments and youth hockey coaching, with a consistent focus on consumer insight, inclusive teams and the communities that form around sport.

- **Role:** Chief Marketing Officer at CCM Hockey
- **Organizations:** CCM Hockey, Moose Knuckles Canada, Canada Goose, Nike, Aurora Minor Hockey Association
- **Education:** Sport and Physical Education degree, Laurentian University/Université Laurentienne, Sports Administration diploma, Durham College, Mini-MBA in Digital Marketing, Rutgers Business School
- **Known for:** Built a Nike career spanning more than two decades and roles across Canada, North America, EMEA and global teams., Worked on major running, retail and Olympic brand initiatives, including the retail storytelling around Nike's Breaking2 project., Led commercial marketing at Canada Goose.

## Career timeline

- **1997-2001** — Manager, Nike Retail - Canada.
- **2001-2010** — Progressed through Nike retail brand roles in Canada, from specialist to senior manager.
- **2010-2013** — Director, Retail Brand Running - North America at Nike.
- **2013-2015** — Held global Nike retail brand leadership roles in running and categories.
- **2015-2019** — Senior Director, Integrated Retail Marketing - EMEA at Nike, based in Amsterdam.
- **2019-2020** — Senior Director, Nike Partner Marketing - Global.
- **2021-2022** — Fall/Winter Brand Director - Global at Canada Goose.
- **2022-2024** — Vice President, Commercial Marketing at Canada Goose.
- **2022-present** — Head coach with Aurora Minor Hockey Association.
- **2025-2026** — Joined Moose Knuckles as Global Vice President of Marketing and later served as EVP Global Marketing.
- **2026** — Joined CCM Hockey as Chief Marketing Officer.

## Achievements

- Built a Nike career spanning more than two decades and roles across Canada, North America, EMEA and global teams.
- Worked on major running, retail and Olympic brand initiatives, including the retail storytelling around Nike's Breaking2 project.
- Led commercial marketing at Canada Goose.
- Helped guide global marketing and year-round brand storytelling at Moose Knuckles.
- Serves as a youth hockey head coach with Aurora Minor Hockey Association.
- Appointed Chief Marketing Officer of CCM Hockey in 2026.

## Latest updates

- **2026-06** — Announced that he joined CCM Hockey as Chief Marketing Officer.
- **2026-05** — Shared Moose Knuckles' IN MOTION short film and described the consumer as always in motion.
- **2026-02** — Highlighted the Moose Knuckles SS26 campaign, built around movement, global cities and lightweight transitional layers.
- **2025-10** — Discussed year-round product storytelling and consumer return visits as Moose Knuckles expanded its retail footprint.
- **2025-07** — Appeared on Spikes Excitement Talk #79 to discuss brand strategy, retail experience, inclusive teams, coaching and mentoring.

## Links

- Website: https://ccmhockey.com
- LinkedIn: https://www.linkedin.com/in/ian-bertrand

---

Profile page: https://yespress.io/ian-bertrand
Published by YesPress — https://yespress.io
Last updated: 2026-08-24