# iAmplify

> iAmplify was a New York digital publisher and marketplace that helped experts, authors and media brands sell downloadable audio and video. Its MediaFactory platform supported branded storefronts, subscriptions, bundles and distribution through partner websites, with content spanning fitness, self-help, business and poker.

- **Founded:** 2005
- **Headquarters:** New York, United States
- **Founders:** Murray Hidary (Co-founder; historical CEO), Jack Hidary (Co-founder; historical chairman)
- **Products:** iAmplify marketplace, MediaFactory, Martha University, iAmplify Fitness and iAmplify Yoga
- **Notable:** Raised a reported $6 million Series A with Kodiak Venture Partners., Provided technology for HarperCollins’ Digital Media Café in 2006., Sold Martha Stewart instructional collections in 2009.

## Products & services

- **iAmplify marketplace** — Retail catalog of paid instructional and self-improvement audio and video downloads for computers and portable devices.
- **MediaFactory** — Self-publishing library and commerce platform supporting uploads, pricing, bundles, subscriptions and embeddable branded stores.
- **Martha University** — Martha Stewart instructional video collections sold through iAmplify; a seven-part organizing series was reported at $9.95 in August 2009.
- **iAmplify Fitness and iAmplify Yoga** — Channels included in YouTube’s 2013 paid-channel pilot, listed at $4.99 per month each in a contemporaneous KISDI report.

## Achievements

- Raised a reported $6 million Series A with Kodiak Venture Partners.
- Provided technology for HarperCollins’ Digital Media Café in 2006.
- Sold Martha Stewart instructional collections in 2009.
- Participated in YouTube’s paid-channel pilot in 2013.

## Latest updates

- **2013-05** — iAmplify Fitness and Yoga were included in the YouTube paid-channel pilot.
- **2023-04** — A Hidary Family Office presentation retrospectively listed iAmplify’s $6 million Series A; this is historical funding context, not a new financing.

## Links

- Website: https://iamplify.com
- LinkedIn: https://www.linkedin.com/company/iamplify

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Profile page: https://yespress.io/iamplify
Published by YesPress — https://yespress.io
Last updated: 2026-10-15