# I and love and you

> I and love and you is a Boulder-based pet-food company selling dry and wet food, treats, chews and toppers for cats and dogs through grocery, mass retail, pet specialty and online channels. Backed by L Catterton, it acquired Made by Nacho in March 2026 and appointed Dan Waters CEO that August.

- **Founded:** 2010
- **Headquarters:** Boulder, United States
- **Founders:** Marty Grosjean (Co-founder; founding CEO), Brendan Synnott (Co-founder), Chris Bentley (Co-founder), Steve Ball (Co-founder; former CEO)
- **Products:** Naked Essentials, Baked & Saucy, Feed Meow and XOXOS, Treat Meow, Fillin Good Cat Treats
- **Notable:** Launched into 26 Rocky Mountain Whole Foods stores in August 2012., Reported more than $100 million in annual retail sales in August 2026; this is retail sell-through, not disclosed company revenue., Acquired Made by Nacho in March 2026.

## Products & services

- **Naked Essentials** — Dry cat and dog food; the portfolio includes grain-free recipes and Ancient Grains dog recipes.
- **Baked & Saucy** — Oven-baked dog kibble with a bone-broth coating; serve dry or add water for gravy. Chicken + Sweet Potato lists 28% minimum crude protein.
- **Feed Meow and XOXOS** — Wet cat-food lines, including shredded and pâté/stew formats.
- **Treat Meow** — Lickable puréed cat treats offered for digestion, skin and coat, and immune support.
- **Fillin Good Cat Treats** — Crunchy treats with creamy bone-marrow filling; chicken, salmon and seafood varieties marketed for specific functional benefits.
- **Made by Nacho** — Acquired culinary-led cat-food brand with dry food, wet food and treats; retains its own brand identity.

## Achievements

- Launched into 26 Rocky Mountain Whole Foods stores in August 2012.
- Reported more than $100 million in annual retail sales in August 2026; this is retail sell-through, not disclosed company revenue.
- Acquired Made by Nacho in March 2026.
- Listed on the Inc. 5000 in 2019, 2021, 2023, 2025 and 2026.

## Latest updates

- **2026-08** — Dan Waters became CEO, succeeding Michael Meyer, who became board chairman.
- **2026-03** — Acquired Made by Nacho; both brands retain their names. Bobby Flay joined as chief culinary officer, investor and director.
- **2025-11** — Launched Fillin Good functional cat treats.

## Links

- Website: https://iandloveandyou.com
- LinkedIn: https://www.linkedin.com/company/-i-and-love-and-you-pet-care/
- Twitter/X: https://twitter.com/ilypet
- YouTube: https://www.youtube.com/user/iandloveandyoupet
- Instagram: https://www.instagram.com/iandloveandyoupet/
- Facebook: https://www.facebook.com/iandloveandyoupet/

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Profile page: https://yespress.io/i-and-love-and-you-pet
Published by YesPress — https://yespress.io
Last updated: 2026-10-16