# HXE (Huixiaoer)

> HXE (Huixiaoer) is a Beijing-based MICE technology platform that lets companies search, compare and book hotel conference rooms, meeting venues and event services online. Marketed globally as Eventbest, it aggregates 150,000+ hotels and event venues, has served more than 400,000 corporate clients, and partners with major hotel groups including Marriott, Hilton, IHG, Shangri-La, Wyndham and Langham. HXE turns a traditionally offline, quote-by-phone procurement process - meetings, conferences, incentive trips and group business travel - into a one-stop digital marketplace covering venue data, price comparison, catering, accommodation and logistics.

- **Founded:** 2010
- **Headquarters:** Beijing, China
- **Founders:** Peter Yang (Liang Yang) (Co-founder & CEO), Jin Guo (Co-founder), Lanfeng Zeng (Co-founder)
- **Team size:** ~100-130 employees (Tracxn reports 113; the HXE US entity is smaller)
- **Products:** HXE Meeting Resource Booking Platform (huixiaoer.com), Eventbest, Global MICE Booking Service (with Langham), hotel.vip mobile app
- **Notable:** Aggregated 150,000+ hotels and event venues across Asia and internationally, Served 400,000+ corporate clients, Processes an estimated 50,000+ reservations annually, with venue spend estimated over US$1.4 billion

## Products & services

- **HXE Meeting Resource Booking Platform (huixiaoer.com)** — China's online marketplace for booking meeting and event venues, with venue data, price comparison and one-stop procurement of catering, accommodation and logistics.
- **Eventbest** — HXE's global-facing brand (eventbest.com) offering MICE venue and hotel conference room booking across Asia, the USA, the Middle East and beyond for annual dinners, training, seminars, product launches, incentive trips and complex events.
- **Global MICE Booking Service (with Langham)** — First global online booking service for MICE venues and group business activities, enabling Chinese and Asian companies to book Langham hotels in London, Toronto, New York, Boston, Los Angeles, Chicago, Melbourne and Auckland.
- **hotel.vip mobile app** — Consumer/traveler-facing mobile app in the HXE ecosystem for hotel and venue services.

## Achievements

- Aggregated 150,000+ hotels and event venues across Asia and internationally
- Served 400,000+ corporate clients
- Processes an estimated 50,000+ reservations annually, with venue spend estimated over US$1.4 billion
- Launched the first global online booking service for MICE venues with Langham (2024)
- Backed by top-tier investors IDG Capital and DCM Ventures across Series A and B
- Expanded from China into the USA, Southeast Asia, Hong Kong and the UAE under the Eventbest brand

## Latest updates

- **2024-09** — HXE partnered with Langham Hospitality Group to launch the first global online booking service for MICE venues and group business activities, covering Langham hotels across North America, Europe, Australia and New Zealand.
- **2024** — Expanded internationally under the Eventbest brand (eventbest.com), targeting Asia and the USA, and released the hotel.vip mobile app on the US App Store.

## Links

- Website: https://huixiaoer.com
- LinkedIn: http://www.linkedin.com/company/hxe-us

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Profile page: https://yespress.io/hxe-us
Published by YesPress — https://yespress.io
Last updated: 2026-07-27