# Hustle

> Hustle is a San Francisco-based text and mobile messaging platform built for one-to-one conversations at scale. Founded in 2014, it lets organizations reach supporters, students, members and voters through peer-to-peer texting, broadcast SMS, a voice dialer and in-message video - with humans, not autodialers, pressing send. Widely used by political campaigns, nonprofits, higher-education fundraising teams and labor unions, Hustle has powered more than a billion messages and, since April 2026, is independent and employee-owned.

- **Founded:** 2014
- **Headquarters:** San Francisco, California, United States
- **Founders:** Roddy Lindsay (Co-founder & former CEO (former Facebook data scientist)), Perry Rosenstein (Co-founder (departed end of 2017)), Tyler Brock (Co-founder)
- **Team size:** Approximately 260 employees (per Apollo data); the company became employee-owned in April 2026
- **Products:** Peer-to-Peer (P2P) Texting, Broadcast Texting, Dialer, Hustle Studio / Video Messaging
- **Notable:** Powered 1 billion+ text messages across its customer base, Initiated 38M+ conversations with 25M+ people by 2017, Peak volume of ~700,000 messages sent in a single day

## Products & services

- **Peer-to-Peer (P2P) Texting** — Agents send personalized one-to-one text messages from a dashboard, with a human pressing send each time so recipients can reply and start a real conversation.
- **Broadcast Texting** — Send thousands to millions of SMS/MMS messages simultaneously to large audiences, with automated custom responses.
- **Dialer** — Voice-calling tool that lets teams run phone outreach from the same platform as their texting.
- **Hustle Studio / Video Messaging** — Conversational video platform - Hustle Clips, Personalized Clips and Hustle Stories - that embeds short-form video (up to 30 seconds) directly into text conversations, no app download required.

## Achievements

- Powered 1 billion+ text messages across its customer base
- Initiated 38M+ conversations with 25M+ people by 2017
- Peak volume of ~700,000 messages sent in a single day
- Widely credited in the 2016 Bernie Sanders GOTV texting effort (10M+ messages)
- Partnered with Michelle Obama's Better Make Room college-access campaign (2017)
- In one Oklahoma campaign, 95% of event attendees cited a Hustle text as the reason they showed up
- Became independent and employee-owned in April 2026

## Latest updates

- **2026-04** — Hustle's employees purchased the company, which became independent and employee-owned.
- **2025-02** — Jesse Hassinger is serving as CEO of Hustle.
- **2021-02** — Hustle acquired Tape's video-messaging technology, seeding its conversational video product.
- **2020-08** — Social Capital acquired Hustle.

## Links

- Website: https://hustle.com
- LinkedIn: https://www.linkedin.com/company/hustle-texting/
- Twitter/X: https://twitter.com/Hustle
- YouTube: https://www.youtube.com/@hustle7766/videos
- Facebook: https://www.facebook.com/Hustle.Inc/

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Profile page: https://yespress.io/hustle
Published by YesPress — https://yespress.io
Last updated: 2026-07-14