# HUNTER

> HUNTER is a New York-founded integrated marketing communications agency that helps consumer brands earn attention through public relations, strategy, creative, social and digital work, influencer programs, experiential campaigns, corporate communications and research. Founded as a food-and-nutrition PR boutique in 1989, it now has more than 300 employees across North America and the UK, serves brands including TABASCO, Amazon, Lysol, Benjamin Moore and Tequila Don Julio, and is expanding its earned-media playbook into generative-engine optimization.

- **Founded:** 1989
- **Headquarters:** New York, United States
- **Founders:** Barbara Way Hunter (Founder)
- **Team size:** More than 300 employees as of 2026
- **Products:** Strategy and brand planning, Media relations, Research, insights and measurement, Social and digital, Influencer and creator marketing
- **Notable:** Retained founding client TABASCO for more than 36 years., Named PRovoke Media North American Consumer Agency of the Year in 2014, 2021 and 2022., Named PRovoke Media's 2025 Best Midsized Agency to Work For.

## Products & services

- **Strategy and brand planning** — Communications strategy, brand positioning, purpose, messaging, audience and channel planning, and creative ideation.
- **Media relations** — Earned-media strategy, storytelling, pitching, launches, executive profiling and newsroom relationships.
- **Research, insights and measurement** — The proprietary 7C's situation-assessment process and R.E.A.L. measurement approach connect outputs to engagement, action and business impact.
- **Social and digital** — Digital ecosystems, content strategy, community management, paid and organic search, social-first production and performance analysis.
- **Influencer and creator marketing** — Creator identification, partnerships, ambassador programs, content, amplification and measurement, including scaled programs through Bobbie.
- **Creative and content** — Campaign platforms, design, writing, social content, production and stunts created by integrated teams and an in-house content studio.
- **Experiential, entertainment and partnerships** — Pop-ups, live activations, celebrity and entertainment integration, brand collaborations and cultural partnerships.
- **Corporate communications and crisis** — Corporate reputation, executive communications, stakeholder engagement, issues preparedness and crisis response.
- **HUNTER: Hi⁵** — A five-step generative-engine-optimization framework designed to improve brand visibility and citation in AI search and large-language-model answers.

## Achievements

- Retained founding client TABASCO for more than 36 years.
- Named PRovoke Media North American Consumer Agency of the Year in 2014, 2021 and 2022.
- Named PRovoke Media's 2025 Best Midsized Agency to Work For.
- Named PRNEWS 2024 Large Agency of the Year and won Best Content Marketing Campaign for Chicken of the Sea.
- Named one of PRovoke Media's 2026 North America Agencies of the Year.
- Named Best PR Firm for Consumer Brands on Inc.'s 2026 Power Picks list.
- Won three 2026 Bulldog PR Awards for Lysol and Mucinex campaigns.
- Won Gold, Silver and Bronze at the 2026 Drum Awards for Marketing Americas.
- CEO Grace Leong received the 2026 SABRE Award for Outstanding Individual Achievement and PRSA's Gold Anvil lifetime-achievement honor.
- Built a workforce of more than 300 people across North America and the UK.

## Latest updates

- **2026-07** — HUNTER elevated Gigi García Russo to president and Michael J. Lamp to chief digital and transformation officer.
- **2026-06** — The agency won three Bulldog PR Awards for campaigns for Lysol and Mucinex.
- **2026-06** — Inc. named HUNTER Best PR Firm for Consumer Brands on its 2026 Power Picks list.
- **2026-05** — HUNTER won Gold, Silver and Bronze at The Drum Awards for Marketing Americas for work with Lysol and Diageo brands.
- **2026-05** — PRovoke Media named HUNTER a 2026 North America Agency of the Year, and honored CEO Grace Leong for outstanding individual achievement.
- **2026-02** — HUNTER launched Hi⁵, a five-step framework for improving brand visibility in generative AI search.
- **2025-02** — Stagwell combined KWT Global with HUNTER under the HUNTER name, expanding the agency's corporate and integrated communications capabilities.

## Links

- Website: https://hunterpr.com
- LinkedIn: https://www.linkedin.com/company/hunterny
- Twitter/X: https://twitter.com/HunterPR
- Instagram: https://www.instagram.com/hunterprny/
- Facebook: https://www.facebook.com/HunterPR

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Profile page: https://yespress.io/hunter
Published by YesPress — https://yespress.io
Last updated: 2026-08-15