# Hunter Harlow

> Hunter Harlow is the Waco-based co-founder and CEO of Sendero Provisions Co., an apparel brand shaped by Southwest fieldwork, outdoor culture and irreverent Western design. His geology education preceded a shift into entrepreneurship; he also serves on Startup Waco’s board and was named a 2026 Waco Under 40 honoree.

- **Role:** Co-founder & CEO at Sendero Provisions Co.
- **Organizations:** Sendero Provisions Co., Startup Waco
- **Education:** Bachelor of Science in Geology, Baylor University, Master of Science in Geology, University of Kansas, Doctoral studies in Geology; completion not independently verified, Baylor University
- **Known for:** Helped expand Sendero from headwear into a broader apparel business with international distribution., 2026 Waco Under 40 honoree., Board member of Startup Waco.

## Career timeline

- **2010** — Graduated from Baylor with a geology degree.
- **2013** — Completed a geology master’s at Kansas and returned to Baylor for doctoral research.
- **Circa 2015** — Joined Sendero; a 2017 interview says Aaron Bryant started the company before Harlow joined.
- **2017** — Sendero’s growth accelerated; Harlow chose to build the business in Waco.
- **2018** — Sendero moved more deliberately into Western design.
- **2023** — Reported Sendero’s 300,000th hat sale and international retail presence.
- **2024** — Sendero opened its first storefront in downtown Waco.
- **2026** — Named a Waco Under 40 honoree.

## Achievements

- Helped expand Sendero from headwear into a broader apparel business with international distribution.
- 2026 Waco Under 40 honoree.
- Board member of Startup Waco.
- Helped organize Together for Texas, a livestream and merchandise fundraiser that raised just over $50,000 before deductions.

## Latest updates

- **2026-08** — Discussed Sendero’s title sponsorship of Mens Sana Basketball for the 2026-27 season and plans to visit Siena.
- **2026-07** — Named among the Greater Waco Chamber’s 2026 Waco Under 40 honorees.
- **2026-07** — Appeared on Baylor Connections to discuss Sendero, geology and building in Waco.
- **2026-01** — Announced four new Sendero hires in a public LinkedIn post.

## Links

- Website: https://senderopc.com/
- LinkedIn: https://www.linkedin.com/in/hunter-harlow
- Instagram: https://www.instagram.com/hunter.harlow/

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Profile page: https://yespress.io/hunter-harlow
Published by YesPress — https://yespress.io
Last updated: 2026-10-14