# Hungryroot

> Hungryroot is a US subscription grocery service that combines personalized shopping, simple recipes, prepared meals, and supplements. Its SmartCart system recommends weekly baskets based on household preferences, dietary needs, and budget; customers can edit the selections. The company reported $700 million in 2025 net revenue and service to more than 700,000 households that year.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Ben McKean (Co-founder and CEO), Franklin Becker (Co-founder; chef), Greg Struck (Co-founder)
- **Products:** Personalized grocery subscription, SmartCart, Hungryroot own-brand foods, Prepared meals and supplements, Sakara x Hungryroot salads
- **Notable:** Reported $700 million in 2025 net revenue and another profitable year., Served more than 700,000 households during 2025, according to the company., Reported 2023 net revenue of $333 million and more than $9 million profit in FoodNavigator.

## Products & services

- **Personalized grocery subscription** — Editable weekly baskets of fresh groceries, pantry goods, snacks, and recipes; the grocery-service pivot occurred in 2019.
- **SmartCart** — Proprietary AI system that recommends groceries and recipes using preferences, household needs, and customer interactions. Publicly described under this name in the February 2026 results release.
- **Hungryroot own-brand foods** — Products including Almond Chickpea Cookie Dough, sauces, proteins, and prepared foods; own-brand products account for nearly half of reported revenue.
- **Prepared meals and supplements** — Ready-to-eat and heat-and-eat options alongside essential supplements; launch dates not established.
- **Sakara x Hungryroot salads** — Prepared plant-based salads including Rainbow Harvest, Tropical Chickpea, and Sweet Potato Chipotle.

## Achievements

- Reported $700 million in 2025 net revenue and another profitable year.
- Served more than 700,000 households during 2025, according to the company.
- Reported 2023 net revenue of $333 million and more than $9 million profit in FoodNavigator.
- Reported customers buy more than 60% of SmartCart recommendations in February 2026.

## Latest updates

- **2026-02** — Reported 2025 net revenue of $700 million, 55% growth, and profitability; outlined plans for a conversational SmartCart interface, supply-chain investment, and more organic brand discovery. These were plans, not verified launch confirmations.
- **2026-09** — Pricing help article updated to explain that plan price depends on household size and weekly selections; current totals and per-serving breakdown appear in Your Plan.

## Links

- Website: https://www.hungryroot.com/
- LinkedIn: https://www.linkedin.com/company/hungryroot/
- Twitter/X: https://twitter.com/hungryroot
- Instagram: https://www.instagram.com/hungryroot/
- Facebook: https://www.facebook.com/hungryroot/
- TikTok: https://www.tiktok.com/@hungryroot

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Profile page: https://yespress.io/hungryroot
Published by YesPress — https://yespress.io
Last updated: 2026-10-26