# HundredX

> HundredX is a Dallas-based consumer data and strategy company. Its Causes program pays nonprofit and cause-based organizations for qualifying feedback from supporters, then aggregates and anonymizes that feedback into competitive intelligence, predictive analytics and advisory services for companies, investors and AI applications.

- **Founded:** 2012
- **Headquarters:** Dallas, United States
- **Founders:** Rob Pace (Founder and CEO)
- **Products:** Scout, Strategist, Summit, HundredX Causes, Investor solutions
- **Notable:** More than $80 million cumulative funding by April 2022, following an undisclosed Series D., The Causes site reports more than $38 million provided to approximately 4,000 organizations as of research in October 2026., The 2026 Forbes Best Brands for Value list drew on 4.7 million pieces of feedback across 5,500+ brands.

## Products & services

- **Scout** — Interactive competitive-intelligence dashboards covering purchase intent, satisfaction, relevance, NPS and customer comments.
- **Strategist** — Predictive strategy tools for growth outlook, customer migration, resource allocation, pricing power and partnerships.
- **Summit** — Customized stakeholder listening, advisory services and dedicated support, integrating with Scout and Strategist.
- **HundredX Causes** — Cause-based feedback campaigns that generate payments to organizations for qualifying supporter feedback.
- **Investor solutions** — Consumer experience and forward-looking purchase-intent intelligence for asset managers, investment banking and equity research.
- **AI application data** — Human-verified structured feedback and comments offered for AI shopping, enterprise insight and post-training use cases.

## Achievements

- More than $80 million cumulative funding by April 2022, following an undisclosed Series D.
- The Causes site reports more than $38 million provided to approximately 4,000 organizations as of research in October 2026.
- The 2026 Forbes Best Brands for Value list drew on 4.7 million pieces of feedback across 5,500+ brands.
- Expanded multi-year Deloitte co-innovation agreement announced in 2025.

## Latest updates

- **2026-09** — September 22: HundredX reported Financial Times Lex cited its Claude future-usage-intent data in an Anthropic valuation discussion.
- **2026-07** — July 1: HundredX announced the Forbes 2026 Best Brands for Value list, based on 4.7 million pieces of feedback.
- **2026-05** — May 26: Company recap linked to Rob Pace’s April 17 Mad Money appearance discussing consumer spending, Claude and Chipotle.
- **2026-03** — March 20: Company announced the Forbes 2026 Best Brands for Social Impact list.
- **2026-02** — February 26: Company published a recap of Pace’s CES 2026 agentic-commerce discussion with Deloitte’s Mike Daher.

## Links

- Website: https://www.hundredx.com/
- LinkedIn: https://www.linkedin.com/company/hundredx
- Twitter/X: https://twitter.com/hundredx
- Facebook: https://facebook.com/HundredXCauses/

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Profile page: https://yespress.io/hundredx
Published by YesPress — https://yespress.io
Last updated: 2026-10-03