# Hunch

> Hunch is a creative performance platform that unifies creative, media, and insights so paid-social teams can build, launch, and learn faster across Meta, Snapchat, and TikTok. Founded in Belgrade in 2018, it automates dynamic product ads, catalog product video, and hyper-local campaigns at scale, using AI to turn performance data into better creative. Its customers are mid-market and growth-stage e-commerce, retail, travel, and betting brands that want the automation power of enterprise tools like Smartly without the enterprise overhead.

- **Founded:** 2018
- **Headquarters:** Belgrade, Serbia (with a US office in New York, NY)
- **Founders:** Sinisa Rakovic (Founder & CEO), Igor Simovic (Co-Founder & CTO), Nikola Milenkovic (Co-Founder)
- **Team size:** 72 employees (LinkedIn, 2026)
- **Products:** Creative Performance Platform, Creative Automation, Dynamic Product Ads & Catalog Product Video, Hyper-local Campaign Automation, Cross-channel Insights & Autopilot
- **Notable:** Raised €4M led by Catalyst Romania Fund II (2022) to scale across Europe, Named a G2 Regional Leader (EMEA), High Performer, and Momentum Leader (Spring 2025), Delivered 2.3x incremental ROAS for Academy Sports & Outdoors

## Products & services

- **Creative Performance Platform** — The core platform unifying Creative, Media, and Insights into one workflow for paid social teams across Meta, Snapchat, and TikTok.
- **Creative Automation** — Dynamic, data-driven ad production at scale - AI-enriched templates, background removal, and creative assembly from product feeds.
- **Dynamic Product Ads & Catalog Product Video** — Automates DPAs and turns catalog data into product video, driving higher engagement and video completion.
- **Hyper-local Campaign Automation** — Generates and launches thousands of localized ads (2,000+ ads in ~30 minutes) with automatic publishing.
- **Cross-channel Insights & Autopilot** — Unified insights dashboard across Meta, Snap, and TikTok plus Autopilot optimization, with smart product sets powered by GA4 and conversion data.

## Achievements

- Raised €4M led by Catalyst Romania Fund II (2022) to scale across Europe
- Named a G2 Regional Leader (EMEA), High Performer, and Momentum Leader (Spring 2025)
- Delivered 2.3x incremental ROAS for Academy Sports & Outdoors
- Drove a 242% ROI lift for Carwow on paid social
- Cut CPA by 77% for Kiwi.com via dynamic product ads
- Achieved a 612% increase in video completion rate on a SPAR catalog campaign
- Scaled to ~72 employees serving global brands from a Belgrade base

## Latest updates

- **2025-03** — Recognized across multiple G2 Spring categories including Regional Leader (EMEA), High Performer, and Momentum Leader.
- **2024** — Expanded the platform toward a unified 'creative + media + insights' model with Autopilot and cross-channel insights.
- **2022-05** — Closed a €4M round led by Catalyst Romania Fund II to accelerate growth in adtech.

## Links

- Website: https://hunchads.com
- LinkedIn: https://www.linkedin.com/company/hunch-ads

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Profile page: https://yespress.io/hunch
Published by YesPress — https://yespress.io
Last updated: 2026-07-20