# Hume Supernatural

> Hume Supernatural is a San Diego-based clean personal care company making plant-, mineral-, and probiotic-based products - led by an aluminum-free deodorant - that support the skin microbiome while controlling odor. Founded in 2020 by an attorney, a Sun Bum veteran, and a cosmetic chemist, the brand rejects the trade-off between 'natural' and 'effective,' formulating from scratch with proprietary biotech ingredients. It sells direct-to-consumer, on Amazon, and through retailers including Whole Foods, Sprouts, and CVS, and has grown into one of the fastest-growing natural deodorants in the U.S. natural retail channel.

- **Founded:** 2020
- **Headquarters:** San Diego, California, United States
- **Founders:** Jeremy Horowitz (Co-Founder & CEO), Melissa Christenson (Co-Founder & Chemist), Adam Francis (Co-Founder), Blair Marlin (Co-Founder)
- **Team size:** ~24 employees
- **Products:** Deodorant, All Body Deodorant, Body Wash, Dry Body Oil
- **Notable:** Named fastest-growing natural deodorant in the natural retail channel per SPINS data, 2023 Grooming Awards - Deodorant of the Year, Recognized on BeautyMatter's NEXT50 2025 list

## Products & services

- **Deodorant** — Aluminum-free, baking-soda-free plant- and probiotic-based deodorant that supports the skin microbiome and controls odor all day. Available in scented and fragrance-free options.
- **All Body Deodorant** — A multi-use deodorant formulated for underarms, feet, and other areas - 'for all parts and all humans.'
- **Body Wash** — A pH-balanced cleanser with skincare-level active ingredients that respects the skin barrier.
- **Dry Body Oil** — A fast-absorbing dry body oil mist for skin hydration, offered in full and mini sizes.

## Achievements

- Named fastest-growing natural deodorant in the natural retail channel per SPINS data
- 2023 Grooming Awards - Deodorant of the Year
- Recognized on BeautyMatter's NEXT50 2025 list
- Attracted investors including actor Lupita Nyong'o and soccer star Alex Morgan
- Expanded from natural retail into mass retail (CVS) and Amazon
- Projected $8M-$10M in revenue for 2025

## Latest updates

- **2025-01** — Named to BeautyMatter's NEXT50 2025 list; projecting $8M-$10M in 2025 revenue and expansion to ~7,000 offline retail points.
- **2024-07** — Latest reported funding activity, bringing total capital raised to approximately $2.11M.
- **2023-01** — Won 2023 Grooming Awards - Deodorant of the Year.

## Links

- Website: https://humesupernatural.com
- LinkedIn: http://www.linkedin.com/company/hume-supernatural
- Twitter/X: https://twitter.com/humesupernatrl
- Instagram: https://www.instagram.com/humesupernatural/
- Facebook: https://www.facebook.com/humesupernatural

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Profile page: https://yespress.io/hume-supernatural
Published by YesPress — https://yespress.io
Last updated: 2026-08-05