# Hum

> Hum builds AI and data infrastructure for scholarly and B2B media publishers. Its Alchemist products organize content, connect audience behavior to research interests, and support manuscript screening, helping editorial and marketing teams act on information spread across their systems.

- **Founded:** 2020
- **Headquarters:** Charlottesville, United States
- **Founders:** Dustin Smith (Co-founder and CEO), Niall Little (Technical co-founder and CTO)
- **Products:** Hum CDP, Alchemist, Alchemist Taxonomy, Alchemist Engage, Alchemist Review
- **Notable:** Hum’s May 2022 PCMA case study reports a 59% higher email click rate versus broad sends., A 2024 Oxford University Press case study documents topic-based on-site author recruitment., Karger’s December 2025 case study reports 4.5x ROI with broader attribution and 1.2x with a narrower definition.

## Products & services

- **Hum CDP** — Connects first-party customer and behavioral data across publishing and association systems. Original product foundation.
- **Alchemist** — AI engine underlying Hum’s content and audience intelligence, publicly announced in June 2023.
- **Alchemist Taxonomy** — Builds custom taxonomies, tags backfiles and new content, and maintains classifications as topics change.
- **Alchemist Engage** — Behavioral profiling, audience segmentation, personalized recommendations, and targeted campaigns.
- **Alchemist Review** — Editorial screening including manuscript analysis, citation validation, and journal-fit assessment; developed with GroundedAI.
- **Alchemist Insight** — Audience and content behavioral intelligence; named in the September 2025 suite.
- **Alchemist Search** — Answer-oriented research discovery; named in the September 2025 suite.

## Achievements

- Hum’s May 2022 PCMA case study reports a 59% higher email click rate versus broad sends.
- A 2024 Oxford University Press case study documents topic-based on-site author recruitment.
- Karger’s December 2025 case study reports 4.5x ROI with broader attribution and 1.2x with a narrower definition.
- Expanded ScholarOne integration announced March 2026.

## Latest updates

- **2026-10** — October 23 blog recap of Platform Strategies 2026 examines scientific contribution beyond research-integrity checks.
- **2026-06** — AIP Publishing announced Alchemist Review partnership for conference proceedings.
- **2026-03** — Hum and Silverchair announced expanded two-way Alchemist Review integration with ScholarOne Manuscripts.
- **2025-12** — Karger author-marketing ROI case study published December 2; Journal Fit launch reported December 4.

## Links

- Website: https://www.hum.works/
- LinkedIn: https://www.linkedin.com/company/humworks
- Twitter/X: https://twitter.com/hum_works
- YouTube: https://www.youtube.com/channel/UCW0D7cg2cIdHHrRJ2Ea9GlA
- Bluesky: https://bsky.app/profile/humworks.bsky.social
- Instagram: https://www.instagram.com/hum.works/
- Facebook: https://www.facebook.com/humdotworks

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Profile page: https://yespress.io/hum
Published by YesPress — https://yespress.io
Last updated: 2026-10-26